The paper explores affective, construal and risk aspects of consumer’s judgments and deci-sions at the point of purchasing in e-auctions. Using an eBay example, the paper investigates applicability of psychological theory, revealing a nuanced view of consumer behavior. Obser-vations regarding concert ticket and car sales were utilized in exploring the phenomena. The observations indicated concert tickets to have a sharper raise in prize in comparison to the cars sold, as the auction got close to an ending. Furthermore, the research showed that automatic bidders won most of the auctions. The findings are discussed in terms of a proposed psycho-logical perspective.
SAMHÄLLSVETENSKAP -- Medie- och kommunikationsvetenskap -- Mänsklig interaktion med IKT (hsv//swe)
SOCIAL SCIENCES -- Media and Communications -- Human Aspects of ICT (hsv//eng)
SAMHÄLLSVETENSKAP -- Psykologi (hsv//swe)
SOCIAL SCIENCES -- Psychology (hsv//eng)
SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)