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Ambidexterity drive...
Ambidexterity drivers of value-creation and appropriation in business models: an explorative study from DuPont
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- Pal, Rudrajeet (författare)
- Högskolan i Borås,Akademin för textil, teknik och ekonomi,Textile Management
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- Aneja, Arun (författare)
- East Carolina State University
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(creator_code:org_t)
- 2017
- 2017
- Engelska.
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Ingår i: Research Journal of Textile and Apparel. - 1560-6074. ; 21:1, s. 2-26
- Relaterad länk:
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https://urn.kb.se/re...
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visa fler...
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https://doi.org/10.1...
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Abstract
Ämnesord
Stäng
- Purpose – This paper aims to investigate how different trajectories can be detected and classified in business models (BMs) at the level of their underlying product development value-structure (value-creation and appropriation), and what are the drivers. Such BMs are run by multinational firms to accommodate various technologies and innovations; however, this is stressful because of inherent incompatibilities and conflicts.Design/methodology/approach – An explorative study of six product cases from Du Pont’s Textiles Fiber Division (DTFD), namely, nylon yarns, knits and wovens, DTFD blockbusters, Coolmax®, MicroMattique™, filling materials and Supriva™, is conducted.Findings – In value-creation, technology push or market pull yields resultant technology-forward or market-back trajectories. For value appropriation, new growth opportunities or continuous market expectations lead to breakthrough or continuous innovations. Consistent and inconsistent combinations of these trajectories yield four differential drivers: technological breakthrough, market-back technology, continuous technology and continuous market-back. This is supported by relevant supply chain strategies, either focused through joint ventures and licensees for commodities or vertically integrated for specialty products.Research limitations/implications – The paper adds to the analysis of ambidexterity in the value structure of BMs along constituent value-creation and appropriation, thus providing a logical lens to understand various complementarities that exist in terms of opposing technology trajectories and product innovation repertoire.Practical implications – This study contributes to the knowledge of product innovation management in the textile industry, where both large-scale innovation and operational excellence are challenged over the past few decades.Originality/value – The lessons learnt address the fundamental issue of higher value generation through configuration of multiple contrasting value-structure elements.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business (hsv//eng)
Nyckelord
- Textile
- Value-creation
- Business model
- Ambidexterity
- Appropriation
- Du Pont
- Textil och mode (generell)
- Textiles and Fashion (General)
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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