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Suppliers' internat...
Suppliers' international strategies
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- Andersson, Svante (författare)
- Högskolan i Halmstad,Centre for Technology, Innovation and Marketing Management (CTIM2)
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(creator_code:org_t)
- Bradford : MCB Journals, 2002
- 2002
- Engelska.
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Ingår i: European Journal of Marketing. - Bradford : MCB Journals. - 0309-0566 .- 1758-7123. ; 36:1-2, s. 86-110
- Relaterad länk:
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https://urn.kb.se/re...
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visa fler...
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https://doi.org/10.1...
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visa färre...
Abstract
Ämnesord
Stäng
- A longitudinal study of the international behaviour of Swedish suppliers is presented. Three different types of supplier are identified: simple suppliers, advanced suppliers, and own product suppliers. Factors influencing the internationalisation of these suppliers are discussed. It is concluded that the firms' offer and the customers' buying strategies influence the firms' international behaviour. However, these factors do not determine the international strategies completely. Various entrepreneurs will choose various strategies. Three different types of entrepreneurs are identified: the marketing, technical, and structural entrepreneurs. The type of entrepreneur influences the firms' international strategies in different directions.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business (hsv//eng)
Nyckelord
- Suppliers
- International Business
- Entrepreneurialism
- Sweden
- Business and economics
- Ekonomi
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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