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Research Designs an...
Research Designs and Scientific Identity in Marketing Journals : Review and Evaluation
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- Svensson, Göran, 1961- (författare)
- Oslo School of Management, Oslo, Norway
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- Wood, Greg (författare)
- Deakin University, Burwood, Australia
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(creator_code:org_t)
- Bingley, United Kingdom : Emerald Group Publishing Limited, 2007
- 2007
- Engelska.
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Ingår i: European Journal of Marketing. - Bingley, United Kingdom : Emerald Group Publishing Limited. - 0309-0566 .- 1758-7123. ; 41:5/6, s. 419-438
- Relaterad länk:
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https://dro.deakin.e...
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https://urn.kb.se/re...
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https://doi.org/10.1...
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Abstract
Ämnesord
Stäng
- Purpose – This research is based upon the assumption that the empirical research designs and the scientific identity of a journal are related. The objective is to review and evaluate the empirical research design of papers to determine the scientific identity of a selection of academic marketing journals.Design/methodology/approach – The journal sample consists of the Australasian Marketing Journal (AMJ), the European Journal of Marketing (EJM) and the Journal of Marketing (JM). The review and evaluation considers a six‐year period, namely 2000‐2005. The content analysis consisted of 811 papers.Findings – The scientific identity of JM may be seen as built upon quantitative research designs and the North American paradigm of research values. The scientific identity of AMJ is based upon a mix of empirical research designs and the Australian paradigm of research values. The scientific identity of EJM is also based upon a mix of empirical research designs, but a multi‐continental paradigm of research values.Research limitations/implications – The leading continental journals in marketing maintain a scientific identity based upon the continental paradigm of research values. If it is driven to the extremes, a paradigmatic myopia and inertia of research designs may evolve that limit the scientific identity to be dogmatic and narrow‐focused rather than variable and broad‐focused.Originality/value – A cross‐continental review and evaluation of research designs and scientific identity of academic marketing journals is presented.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Nyckelord
- Marketing
- Research
- Research methods
- Serials
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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