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Value creation in m...
Value creation in mid-range emerging economies : Exploring SMEs strategies
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- Lopez-Vega, Henry (författare)
- Escuela Superior Politécnica del Litoral - ESPAE Graduate School of Management, Equador
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- Markowska, Magdalena (författare)
- Jönköping University,IHH, Företagsekonomi,IHH, Centre for Family Entrepreneurship and Ownership (CeFEO)
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- Izquierdo, Edgar (författare)
- Escuela Superior Politécnica del Litoral - ESPAE Graduate School of Management, Equador
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visa fler...
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- Caicedo, Guido (författare)
- Escuela Superior Politécnica del Litoral - ESPAE Graduate School of Management, Equador
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- Lasio, Virginia (författare)
- Escuela Superior Politécnica del Litoral - ESPAE Graduate School of Management, Equador
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(creator_code:org_t)
- 2014
- 2014
- Engelska.
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Ingår i: 2014 Annual Conference Proceedings.
- Relaterad länk:
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https://balas.org/re...
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https://balas.org/pa...
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http://www.balas.org...
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https://hj.diva-port... (primary) (Raw object)
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https://urn.kb.se/re...
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https://urn.kb.se/re...
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Abstract
Ämnesord
Stäng
- Emerging markets represent the new source of economic development. Yet, most innovation management research has centered only on newly developed economies such as Brazil, Chile. This manuscript focuses on exploring innovation activities on mid-range emerging markets i.e. Ecuador, Colombia. These types of markets are particularly relevant as have quickly moved from traditional emerging economies but are not considered yet newly developed economies. This paper focuses on the value creation activities at SMEs in the Ecuadorian market. Ecuador is categorized as a mid-range emerging economy as it has a high institutional development but a low infrastructure and market development. The findings of our paper reveal SMEs in mid-range emerging economies design strategies to create value for customers from emerged markets, use alliances to access the necessary material e.g. natural resources, products. Our study contributed to the growing literature on emerging markets and disentangles various strategies use by SMEs to succeed in developed economies.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Nyckelord
- Emerging markets
- business model
- value creation
- smaller economies
Publikations- och innehållstyp
- ref (ämneskategori)
- kon (ämneskategori)