Bеб 2.0 концептиу B2B маркетингу [Web 2.0 concepts in B2B marketing]

• The article looks into the fundamental principles of Web 2.0, on which social media are based. In addition, an overview is provided of the results of selected studies of the opinions of B2B organisations on the use of social media. The article's main objective is to acquaint marketers on B2B markets with the logic and advantages of using social media as a modern-day tool for interaction with the target market.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Nyckelord

B2B; marketing; Web 2.0; social media

Publikations- och innehållstyp

ref (ämneskategori)

art (ämneskategori)