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Service strategy tr...
Service strategy transition : product and service offerings in medical devices
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- Velikanov, Ivan (författare)
- University of Warwick, UK
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- Macintyre, Mairi (författare)
- University of Warwick, UK
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- Angelis, Jannis (författare)
- KTH,Skolan för industriell teknik och management (ITM),Industrial Management
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(creator_code:org_t)
- Coventry, 2013
- 2013
- Engelska.
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Ingår i: Proceedings of the European Operations Management Association (EurOMA) Conference 2013, Dublin, 2013. - Coventry.
- Relaterad länk:
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http://wrap.warwick....
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visa fler...
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https://urn.kb.se/re...
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Abstract
Ämnesord
Stäng
- This study explores how, by undertaking customer- oriented service analysis, a company follows a non-linear approach to product-service provision which is contrary to the approach advocated in the servitisation literature. The case study verifies applicability of existing service models using the example of a global manufacturer of medical products. Open-ended interviews serve as the main source of data to reveal the change opportunities for product-service provision. Study findings suggest that customer orientation is the key element causing the change in pattern; while the analysis of consumer operations provides understanding of the planned change initiatives.
Ämnesord
- TEKNIK OCH TEKNOLOGIER -- Maskinteknik -- Produktionsteknik, arbetsvetenskap och ergonomi (hsv//swe)
- ENGINEERING AND TECHNOLOGY -- Mechanical Engineering -- Production Engineering, Human Work Science and Ergonomics (hsv//eng)
Nyckelord
- servitisation
- product- service
- medical devices
Publikations- och innehållstyp
- ref (ämneskategori)
- kon (ämneskategori)