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Financial services Apps : What makes the difference between a great and a ghastly review?

Vella, Joseph, (författare)
Department of Corporate Communication, University of Malta
Wallström, Åsa, (författare)
Luleå tekniska universitet, Industriell Ekonomi
Farshid, Mana, (författare)
Division of Industrial Marketing and Entrepreneurship, Royal Institute of Technology (KTH), Stockholm
Luleå tekniska universitet Institutionen för ekonomi, teknik och samhälle. Industriell Ekonomi. (creator_code:org_t)
KTH Skolan för industriell teknik och management (ITM). Industriell ekonomi och organisation (Inst.). Industriell Marknadsföring och Entreprenörskap. (creator_code:org_t)
2017
Engelska.
Ingår i: Journal of Financial Services Marketing. - Palgrave Macmillan Ltd.. - 1363-0539. ; 22:3, s. 132-138
  • Tidskriftsartikel (refereegranskat)
Abstract Ämnesord
Stäng  
  • Internet as we know it, has entered a spiral of decline while mobile Apps are gradually taking over and are steadily changing the way we go about our individual daily lives. This study examines the fact that certain financial services Apps are far more successful than others, specifically by looking at what makes a user think that an App may be great, and give it a favorable review, or that it is rather ghastly, and give it an unfavorable review. Next, we describe a study of six of the most popular financial services Apps on the iTunes App Store, for which reviews were analyzed using DICTION software. Employing Diction variables, ambivalence and temporal terms were prevalent in negative reviews while accomplishment, motion, optimism and certainty, were predominantly expressed in positive reviews. Human interest, on the other hand, seemed to be uniformly distributed between both types of reviews.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)
TEKNIK OCH TEKNOLOGIER  -- Elektroteknik och elektronik (hsv//swe)
ENGINEERING AND TECHNOLOGY  -- Electrical Engineering, Electronic Engineering, Information Engineering (hsv//eng)

Nyckelord

Industrial Marketing
Industriell marknadsföring
Banking
Content analysis
Diction
Financial services
Mobile apps
Smartphones

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