Our previous paper "How do Employers conceptualize characteristics of employer branding in the IT industry?" demonstrated an eight value proposition for employer branding. This work was focused primarily on current and former information technology employees. As an extension to that work, the discussion will focus on a follow-up study examining the characteristics of successful employer branding from the employer perspective.
SOCIAL SCIENCES -- Economics and Business (hsv//eng)
SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv (hsv//swe)