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Extending the persp...
Extending the perspective on service operations strategy : An exploratory study of service infusion in a low-tech industry
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- Nordin, Fredrik, 1967- (författare)
- Stockholms universitet,Marknadsföring,HITS,Stockholms universitet, Samhällsvetenskapliga fakulteten, Företagsekonomiska institutionen, Marknadsföring
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- Lindahl, Ingela, 1969- (författare)
- Linköpings universitet,Industriell marknadsföring och industriell ekonomi,Tekniska högskolan
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- Brege, Staffan (författare)
- Linköpings universitet,Industriell marknadsföring och industriell ekonomi,Tekniska högskolan
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(creator_code:org_t)
- 2009
- 2009
- Engelska.
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Ingår i: 16<sup>th</sup> International Annual EurOMA Conference.
- Relaterad länk:
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https://urn.kb.se/re...
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https://urn.kb.se/re...
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Abstract
Ämnesord
Stäng
- The introduction of solutions offerings in manufacturing industries has been an issue of growing interest, since it may be a means of counteracting the commoditisation of products. The literature on solutions offerings generally focuses on the high-tech industry, however. This paper therefore investigates if, why, and how the solutions literature is applicable also to firms in the low-tech industry. To this aim, qualitative data from interviews with executives at seven furniture manufacturing firms were investigated. Based on the results, a tentative model that links product complexity and dimensions of solutions offerings is put forth.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Publikations- och innehållstyp
- ref (ämneskategori)
- kon (ämneskategori)