Photographs of self-injury (SI) on the Internet, according to the literature and the wider media, spread and encourage self-destructive behaviour, although very little is known about these effects. A group of self-injurers was questioned about the reasons for producing and looking at photos of SI, and were asked about their reaction to exposure of them. The informants confirmed that the effects were alleviating rather than the opposite, and the production of the images was often related to notions about memory and proof. To publish them was apprehended as a way of sharing experiences with others and to give and/or receive help. Photographs of self-injuries were described as one resource of a SI community culture. Informants often emphasised that the outcome of watching these photos varies due to individual and situational differences. The results of the study are inconsistent with unfounded presumptions about photographs of SI, which are replaced with a nuanced and contradictory picture.