Big Data in Business Research

• Big Data is an approach, a set of tools, and an opportunity to enable somewhat different designs of business research. This paper describes experiences from studies using Big Data. We discuss the aim of a study using this approach, not least the need to accept a vague initial aim, and how data collection can be setup to be flexible and scalable. Handling and processing the data to achieve usability and maintain traceability is covered, and a few different ways to use and analyze data obtained from a Big Data approach are mentioned. Concluding with a number of challenges and opportunities, this paper could hopefully encourage and support the use of Big Data approaches in business research, as a powerful addition to the researcher’s toolbox.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Nyckelord

big data

business research

research methods

data analysis

Industrial Economics and Organisations

industriell ekonomi och organisation

Publikations- och innehållstyp

ref (ämneskategori)

kon (ämneskategori)