There are almost six million small employers in the United States and millions of other businesses without employees. In addition, hundreds of thousands, if not millions, of businesses located outside the United States and many non-profits located within compete for American customers. The resulting cacophony makes it very difficult for the individual small-business owner to emerge from the din and market his or her firm and its products/services. Still, small-business owners and managers have no choice. They must reach their potential customer base they are to have any chance of survival, let alone success. Thus the marketing attributes and strategies employed in successful firms are of particular interest to many and yield this issue of the National Small Business Poll, Marketing Perspectives.
SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
SOCIAL SCIENCES (hsv//eng)
SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv (hsv//swe)
SOCIAL SCIENCES -- Economics and Business (hsv//eng)
Small Business Marketing
SOCIAL SCIENCES Business and economics Business studies