Negotiations of language ideology on the Jodel app : Language policy in everyday online interaction

• This study explores language policy in micro interaction on the online discussion app Jodel. By analyzingmetalinguistic, evaluative comments, this study aims to provide an example of community-based languageregulation. In total, 110 discussion threads in which Jodel users make explicit evaluative remarkson others’ language use are analyzed. Through an analysis of (de)legitimation strategies, the metalinguisticremarks are explored as key discourse elements in the reproduction of language ideologies. The resultsshow that Jodel users promote and uphold a hypercorrect local ideology that, to a large extent, promotesuniformity and traditional standard orthography. Prominent strategies for invoking this local languageideology are humor, repetition, and exposed correction. The metalinguistic comments are used for thepurpose of creating boundaries for inclusion and exclusion of community members on the app.

Ämnesord

HUMANIORA  -- Språk och litteratur -- Studier av enskilda språk (hsv//swe)

HUMANITIES  -- Languages and Literature -- Specific Languages (hsv//eng)

Nyckelord

Jodel

Language ideology

Legitimation analysis

Social media

Language policy

Standard language

Svenska språket

Swedish Language

Publikations- och innehållstyp

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