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Service flexibility : conceptualizing value creation in service

Brozovic, Danilo, (författare)
Stockholm University, Sweden
Nordin, Fredrik, (författare)
Stockholm University, Sweden
Kindström, Daniel, (författare)
Linköpings universitet, Industriell ekonomi, Linköpings universitet, Tekniska fakulteten
Linköpings universitet Institutionen för ekonomisk och industriell utveckling. Industriell ekonomi. (creator_code:org_t)
Linköpings universitet Tekniska fakulteten. (creator_code:org_t)
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Stockholms universitet Samhällsvetenskapliga fakulteten. Företagsekonomiska institutionen. (creator_code:org_t)
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2016
Engelska.
Ingår i: Journal of service theory and practice. - 2055-6225. ; 26:6, s. 868-888
  • Tidskriftsartikel (refereegranskat)
Abstract Ämnesord
Stäng  
  • Purpose - The purpose of this paper is to analyze the subject-specific literature on service and flexibility and derive a conceptualization of the linkages between provider flexibility and customers' value creation. Design/methodology/approach - The authors analyze existing perspectives on service and flexibility and propose linkages between provider flexibility and customer value creation. Findings - Drawing on the service logic literature, and utilizing real-world examples, this paper advances propositions and a conceptual model of how flexibility can contribute to value creation. Research limitations/implications - This paper establishes the basis for a practical and applicable flexibility perspective on value creation. It is particularly important for service-oriented providers and other firms operating in dynamic contexts. Practical implications - The propositions and conceptual model offer suggestions on the manner in which provider flexibility contributes to customer value creation. Contextual influences that moderate provider flexibility in value creation are also included. Originality/value - This paper contributes a novel perspective on service, which may serve as the starting point for the development of a more formal flexibility perspective on value creation.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Nyckelord

Service logic; Service; Flexibility; Value co-creation; Value creation
företagsekonomi
Business Administration
Service logic
Service
Flexibility
Value co-creation
Value creation

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