Design orientation : a grounded theory analysis of design thinking and action

• The notion of design thinking or 'design as a state-of-mind' and its articulation through design orientation implies that true innovation is a company-wide phenomenon and cannot be left to single individuals as a marginalized function within a company. Many innovative companies try to integrate technical performance with an aesthetic vision - which is not to be confused with style - as the driving force of the organization. Based on our findings and analysis, we put forward theoretical propositions that cover various aspects of design orientation.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Nyckelord

Aesthetics of design

design orientation

design thinking

innovative design

Publikations- och innehållstyp

ref (ämneskategori)

art (ämneskategori)