Innovating social media : five strategies for successful digital entrepreneurship

• In the Swedish blogosphere, a high rate of blog readers and writers is woman. It includes some real success stories, where female bloggers are well established, widely known, and successful digital entrepreneurs. The study in this paper included 20 interviews with nine female bloggers, and results show upon five strategies for successful digital entrepreneurship: Out of the closet – from peaceful anonymity to strength to bloom on stage, Understanding the essence of technology – from constraint to transparency, Strategic cooperation between blogging peers, Informal relation management: positive encouragement and mentorship for newcomers, and finally, Becoming friends with your visitors.

Ämnesord

SAMHÄLLSVETENSKAP  -- Medie- och kommunikationsvetenskap -- Systemvetenskap, informationssystem och informatik med samhällsvetenskaplig inriktning (hsv//swe)

SOCIAL SCIENCES  -- Media and Communications -- Information Systems, Social aspects (hsv//eng)

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