Media Enactments : Where to Look for Inspiration in Mediatization Studies

• The aim of this chapter is to contribute to our understandings of micro-foundations of mediatization and how organizations organize and perform their media work. We seek to challenge and enrich the common conceptualization of mediatization as a structural influence where the media institution is seen as more or less autonomous vis-á-vis other institutions. By going beyond investigating media activities of individual organizations as a result of mediatization, we show how these activities functions as a constituent of the processes in which mediatization is re-constructed and enacted. Hence we pledge for an understanding of mediatization as a process that is perpetually re-invented, re-shaped and re-defined in on-going interactions between those representing it, being exposed to it and managing it – that is to say, organizations and the media.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

SAMHÄLLSVETENSKAP  -- Medie- och kommunikationsvetenskap (hsv//swe)

SOCIAL SCIENCES  -- Media and Communications (hsv//eng)

Nyckelord

Mediatization

Agency

Institutional theory

micro

organizations

Business Studies

Företagsekonomi

Medie- och kommunikationsvetenskap

Media and Communication Studies

Publikations- och innehållstyp

vet (ämneskategori)

kap (ämneskategori)