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Nordic retail research: Emerging diversity

Hagberg, Johan, (redaktör/utgivare)
Centre for Retailing, Handelshögskolan Göteborg
Holmberg, Ulrika, (redaktör/utgivare)
Centre for Retailing, Handelshögskolan Göteborg
Sundström, Malin, (redaktör/utgivare)
Högskolan i Borås, Institutionen Handels- och IT-högskolan, Centre for Retailing, Handelshögskolan Göteborg
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Walter, Lars, (redaktör/utgivare)
Centre for Retailing, Handelshögskolan Göteborg
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Högskolan i Borås Institutionen Handels- och IT-högskolan. (creator_code:org_t)
Göteborgs universitet Handelshögskolan. Centre for Retailing. 
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Göteborgs universitet Handelshögskolan. Företagsekonomiska institutionen, Marknadsföring. 
Göteborgs universitet Handelshögskolan. Centrum för konsumtionsvetenskap (CFK). 
Göteborgs universitet Handelshögskolan. Företagsekonomiska institutionen, Management & Organisation. 
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ISBN 978-91-7246-311-0
Göteborg : BAS Publishers, 2012
  • Samlingsverk (redaktörskap) (övrigt vetenskapligt)
Abstract Ämnesord
  • This volume seeks to give examples of the variety that characterises retail researchin the Nordic countries, and to present a broad perspective of retail research. The chapters present studies with different perspectives, methods and approaches used to investigate a wide range of phenomena in retailing. This volume aims to illustrate the variety of retail research in the Nordic countries,but it cannot give a comprehensive picture of the research carried out, forseveral reasons. First, the book mirrors the conference, and the majority of chapters here are by Swedish authors, since the majority of participants in theconference were from Sweden. We hope that this initiative of publishing ananthology after the conference will be continued, and that it will further theambition of making the scope of the conference even more Nordic. Second,much retail research is performed in economics, which is not reflected in thisvolume (for an overview of retail research in economics see Daunfeldt 2007).Further, many researchers in the Nordic countries carry out retail research aspart of research in other disciplines. Such researchers may not intend to orcontribute to retail studies or the field of retailing. Indeed – they may not beaware of the opportunity.However, with this said, we aim to provide an illustration of the diversitythat characterises contemporary Nordic research in the field of retail. We arehappy to present a collection of studies that shows this variety. The book presentsretail research from the Nordic countries in 19 chapters that cover differentaspects of retailing. The chapters explore a number of retail phenomena:consumer choice (Frostling-Henningsson, Hedbom & Thuresson), customersatisfaction (Söderlund & Berg), accessibility (Kohijoki), service encounters(Salomonson), employment conditions (Isaksson & Brav), logistics (Abrahamsson,Rehme, Sandberg & Olsson), service environments (Huukha, Laaksonen& Laaksonen), supply chains ( Jafari, Nyberg & Hertz), profitability performance(Hernant & Julander), innovations (Beckeman & Olsson; Cochoy),e-tailing (Stigzelius; Fredriksson), mobility (Normark; Bygvrå), corporateresponsibility (Blombäck & Wigren-Kristoferson; Frostensson, Helin & Sandström),and internationalization (Ekdahl & Lagerström; Dawson).The chapters draw on a large variety of methods, including interviews(Beckeman & Olsson), in-depth interviews (Stigzelius), projective techniques(Frostling-Henningsson, Hedbom & Thuresson), questionnaires (Kohijohki;Isaksson & Brav); semi-structured interviews (Isaksson & Brav), documentanalysis (Frostensson, Helin & Sandström), ethnographic observations (Normark),literature review ( Jafari, Nyberg & Hertz), participant observations(Fredriksson), and telephone surveys (Blombäck & Wigren-Kristoferson).The volume describes a variety of retail sectors, such as grocery retailing(Hernant & Julander; Stigzelius), fashion stores (Ekdahl & Lagerström), clothingstores (Söderlund & Berg), petrol stations (Normark) and mass merchandisers(Salomonson). It includes a variety of retail organisations: purchasinggroups (Abrahamsson, Rehme, Sandberg & Olsson), single‑store retailers (Salomonson)and e-commerce (Fredriksson; Stigzelius), and it compares independentretailers with store‑based chains (Blombäck & Wigren).Retailing – and retail research – in the Nordic countries is not an island, andthis is reflected in this volume. Two of the chapters are written by researchersfrom outside the Nordic countries, both of whom know the Nordic contextvery well and were invited as keynote speakers to the NRWC. Both ProfessorJohn Dawson, University of Stirling, who analyses international retailing, andProfessor Franck Cochoy, Université de Toulouse II: Le Mirail who analysesmarket devices, use fairy-tales and take a historical outlook to discuss theseissues. Other international dimensions in this volume include cross-countrycomparisons (Kohijoki; Huukha, Laaksonen & Laaksonen), internationalizationprocesses (Ekdahl & Lagerström), and cross-border shopping (Bygvrå).


SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)


Bussiness and IT
Handel och IT
consumer choice
customer satisfaction
service encounters
service environment
supply chains
profitability performance
corporate responsibility

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