SwePub
Sök i LIBRIS databas

  Utökad sökning

onr:"swepub:oai:gup.ub.gu.se/182208"
 

Sökning: onr:"swepub:oai:gup.ub.gu.se/182208" > Socio-cultural Reta...

Socio-cultural Retailing: What can retail marketing learn from this interdisciplinary field?

Fuentes, Christian, 1978 (författare)
Department of Service Management, Lund University, Lund, Sweden
Hagberg, Johan, 1973 (författare)
Gothenburg University,Göteborgs universitet,Centre for Retailing,Företagsekonomiska institutionen, Marknadsföring,Department of Business Administration, Marketing Group,Department of Business Administration, School of Business, Economics and Law, University of Gothenburg, Gothenburg, Sweden
 (creator_code:org_t)
2013
2013
Engelska.
Ingår i: International Journal of Quality and Service Sciences. - 1756-669X .- 1756-6703. ; 5:3, s. 290-308
  • Tidskriftsartikel (refereegranskat)
Abstract Ämnesord
Stäng  
  • Purpose: The purpose of this paper is to contribute to the on-going cultural turn in retail marketing by offering an overview of the interdisciplinary field of socio-cultural retailing and discussing how this body of work can contribute conceptually, methodologically and substantively to the field of retail marketing. Design/methodology/approach: This paper is based on a literature review of socio-cultural retail studies in marketing, cultural geography, sociology, and anthropology. The literature is analysed in relation to the substantive, conceptual and methodological domains of retail marketing. Findings: Drawing on the literature review, the authors argue that socio-cultural retail studies can contribute to the field of retail marketing substantively, conceptually and methodologically, thus broadening its current scope and domains. Originality/value: This paper provides an overview of an interdisciplinary field and identifies how it can contribute to the field of retail marketing. It is valuable for retailing researchers interested in socio-cultural approaches to the study of contemporary retailing.

Ämnesord

SAMHÄLLSVETENSKAP  -- Annan samhällsvetenskap (hsv//swe)
SOCIAL SCIENCES  -- Other Social Sciences (hsv//eng)
SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv (hsv//swe)
SOCIAL SCIENCES  -- Economics and Business (hsv//eng)
SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Nyckelord

retailing
retail marketing
review
socio-cultural
marketing
cultural geography
sociology
anthropology
Business and IT

Publikations- och innehållstyp

ref (ämneskategori)
art (ämneskategori)

Hitta via bibliotek

Till lärosätets databas

Sök utanför SwePub

Kungliga biblioteket hanterar dina personuppgifter i enlighet med EU:s dataskyddsförordning (2018), GDPR. Läs mer om hur det funkar här.
Så här hanterar KB dina uppgifter vid användning av denna tjänst.

 
pil uppåt Stäng

Kopiera och spara länken för att återkomma till aktuell vy