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Socio-cultural Reta...
Socio-cultural Retailing: What can retail marketing learn from this interdisciplinary field?
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- Fuentes, Christian, 1978 (författare)
- Department of Service Management, Lund University, Lund, Sweden
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- Hagberg, Johan, 1973 (författare)
- Gothenburg University,Göteborgs universitet,Centre for Retailing,Företagsekonomiska institutionen, Marknadsföring,Department of Business Administration, Marketing Group,Department of Business Administration, School of Business, Economics and Law, University of Gothenburg, Gothenburg, Sweden
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(creator_code:org_t)
- 2013
- 2013
- Engelska.
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Ingår i: International Journal of Quality and Service Sciences. - 1756-669X .- 1756-6703. ; 5:3, s. 290-308
- Relaterad länk:
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https://gup.ub.gu.se...
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https://doi.org/10.1...
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https://urn.kb.se/re...
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Abstract
Ämnesord
Stäng
- Purpose: The purpose of this paper is to contribute to the on-going cultural turn in retail marketing by offering an overview of the interdisciplinary field of socio-cultural retailing and discussing how this body of work can contribute conceptually, methodologically and substantively to the field of retail marketing. Design/methodology/approach: This paper is based on a literature review of socio-cultural retail studies in marketing, cultural geography, sociology, and anthropology. The literature is analysed in relation to the substantive, conceptual and methodological domains of retail marketing. Findings: Drawing on the literature review, the authors argue that socio-cultural retail studies can contribute to the field of retail marketing substantively, conceptually and methodologically, thus broadening its current scope and domains. Originality/value: This paper provides an overview of an interdisciplinary field and identifies how it can contribute to the field of retail marketing. It is valuable for retailing researchers interested in socio-cultural approaches to the study of contemporary retailing.
Ämnesord
- SAMHÄLLSVETENSKAP -- Annan samhällsvetenskap (hsv//swe)
- SOCIAL SCIENCES -- Other Social Sciences (hsv//eng)
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business (hsv//eng)
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Nyckelord
- retailing
- retail marketing
- review
- socio-cultural
- marketing
- cultural geography
- sociology
- anthropology
- Business and IT
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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