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Factors Influencing...
Factors Influencing Grant and Sponsorship Revenue for Festivals
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- Andersson, Tommy D., 1947 (författare)
- Gothenburg University,Göteborgs universitet,Centrum för turism,Företagsekonomiska institutionen, Marknadsföring,Centre for Tourism,Department of Business Administration, Marketing Group
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- Dolles, Harald, 1961 (författare)
- Gothenburg University,Göteborgs universitet,Företagsekonomiska institutionen, Management & Organisation,Centre for International Business Studies,Department of Business Administration, Management & Organisation
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- Getz, Donald, 1949 (författare)
- Gothenburg University,Göteborgs universitet,Företagsekonomiska institutionen, Marknadsföring,Department of Business Administration, Marketing Group
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visa fler...
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Mykletun, Reidar (författare)
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Jæger, Kari (författare)
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visa färre...
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(creator_code:org_t)
- 2013
- 2013
- Engelska.
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Ingår i: Event Management. - 1525-9951. ; 17:3, s. 195-212
- Relaterad länk:
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https://gup.ub.gu.se...
Abstract
Ämnesord
Stäng
- This article contributes to event management theory and practice, and more generally to sponsorship research, by examining grant and sponsorship revenue for festivals. In particular, a number of factors that appear to influence the amounts and sources of external revenues are examined for significant differences. Data obtained from 260 festival managers in Australia, Norway, Sweden, and UK are compared with respect to their events’ revenue sources, ownership, and other factors thought to influence revenue. Statistical tests reveal that festival size (i.e., attendance), professionalism (as measured by staff members), and the “fit” between event and sponsor (as measured by type of event correlated with different sponsors and grant sources) significantly affect festival revenue. It is argued in the conclusion that by applying certain strategies festival managers can enhance their external revenue generation and support. Future research needs and theory development are discussed in the conclusions, focused on a new set of propositions derived from the analysis.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business (hsv//eng)
Nyckelord
- Event Management
- Festival Management
- Spornsorship
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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