Twenty Years of Development of the J-League: Analysing the business parameters of professional football in Japan

• The outcome of this research provides insight into the management of football in Japan by revealing different practices compared to Europe e.g. in target customer groups, in associated product marketing and merchandising and in distribution of media revenues. The success-story of the J-League also contributes to an increasing international awareness of Japanese football, its players and its fans.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Nyckelord

Globalization of sport

football (soccer)

team-sport management

J-League

vision

strategy

value captures

marketing

merchandising

sponsorship

fans

match attendance

Publikations- och innehållstyp

ref (ämneskategori)

kap (ämneskategori)