Producing the Internet : Critical Perspectives of Social Media

• Should contemporary media culture be understood as a culture that offers unprecedented freedom for producing participators – so-called “produsers”? Or should it rather be understood as a culture in which various forms of user participation in fact are conditioned, or even manufactured, by organized, professional producers? Considering the increasing research attention that has been paid recently to various notions of mediated participation, most often with reference to social networking media or “web 2.0”, questions such as these are important to ask. They call attention to the need to both critically discuss and investigate the supposedly transformative potential of emerging media culture, which is based to a great extent on the applications that we have learnt to refer to as “social” media. The contributions to this book, thirteen chapters from international scholars, add to our critical understanding of these new forms of media. They all draw on various theoretical concepts – such as producers, community, and participation – used when analysing media culture. But they also share a critical interest in problematizing and analysing the forms of power built into this culture. CONTENT: Introduction Christian Fuchs: Social Media and Capitalism, José van Dijck: Social Media Platforms as Producers, Nico Carpentier: The Participatory Organization. Alternative Models for Organizational Structure and Leadership. Dino Viscovi, Malin Gustafsson: Dirty Work. Why Journalists Shun Reader Comments, Ulrika Sjöberg, Ingegerd Rydin: Transmedia Storytelling and a Young Audience. Public Service in the Blogosphere Era, María Isabel Villa: Cross-media Production Networks. Comparing Organizations in Public Service Broadcasting Programmes, Maria Bakardjieva: Bringing up Bg-mamma. Organized Producers between Community and Commerce, Stina Bengtsson: The Producer as Vendor. Producing Public Space in a Virtual World, Anna Lund: The Civic Potential of the Digital Horse, Peter Dahlgren: Contingencies of Online Political ‘Produsers’. Discourse Theory and the ‘Occupy Wall Street’ Movement, Shakuntala Banaji, David Buckingham: Creating the Civic Web. Exploring the Perspectives of Web Producers in Europe and Turkey, Anders Svensson: Adopting Social Media in the Corporate Sphere. The Tricky Route to Monetization of Facebook Fan Pages.

Ämnesord

SAMHÄLLSVETENSKAP  -- Medie- och kommunikationsvetenskap (hsv//swe)

SOCIAL SCIENCES  -- Media and Communications (hsv//eng)

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