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Sökning: onr:"swepub:oai:lup.lub.lu.se:cdea3781-04ec-44d8-9201-f0b73f5261e5" > "Cittáslow". Eco-ga...

"Cittáslow". Eco-gastronomic heritage as a tool for destination development

Nilsson, Jan-Henrik, (författare)
Lunds universitet, Lund University, Samhällsvetenskapliga fakulteten, Faculty of Social Sciences, Samhällsvetenskapliga institutioner och centrumbildningar, Departments of Administrative, Economic and Social Sciences, Institutionen för service management och tjänstevetenskap, Department of Service Management and Service Studies
Svärd, Ann-Charlotte (författare)
Widarsson, Åsa (författare)
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Wirell, Theres (författare)
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Lunds universitet Institutionen för service management och tjänstevetenskap. (creator_code:org_t)
2011
Engelska.
Ingår i: Current Issues in Tourism. - Taylor & Francis. - 1368-3500. ; 14:4, s. 373-386
  • Tidskriftsartikel (refereegranskat)
Abstract Ämnesord
Stäng  
  • In gastronomic tourism, Slow Food has gained considerable attention. Cittáslow, a network of towns, are working with qualitative local urban development, based on similar principles as Slow Food. This article studies how destination development and destination marketing is conducted in a cittáslow context. A study was conducted in three cittáslow towns in Northern Italy. All three towns worked ambitiously in trying to raise the quality of life for the inhabitants by improving local environment, local food production projects, food related events and education. Thereby the destination specific resources and the local identity were strengthened. Tourism marketing was however only of secondary importance; there was even some scepticism towards marketing. Tourism promotion was generally weakly developed. This mirrors scepticism towards mass tourism and commercialisation. Despite this, the cittáslow concept has potential for tourism development by improved product development and increased visibility. The risks involved concern gentrification and overexploitation.

Ämnesord

SAMHÄLLSVETENSKAP  -- Annan samhällsvetenskap -- Tvärvetenskapliga studier (hsv//swe)
SOCIAL SCIENCES  -- Other Social Sciences -- Social Sciences Interdisciplinary (hsv//eng)

Nyckelord

service management
destination
tourism
human geography
Slow Food
Cittaslow
destination marketing
gastronomic tourism
rural
development
social economy

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