This paper develops an empirically grounded, processual view of corporate social performance (CSP) by analyzing how internal organizational processes affect a firms social performance. Based on two case studies, we argue that changes in a firms social performance are triggered by continuously reoccurring instances of poor fit between the firms routines and its institutional environment. We propose that reactive change processes, initiated by stakeholder critique threatening the organizations legitimacy, will result in isomorphic type of social performance changes. In comparison, proactive change processes, initiated by slack resources, are more likely to result in non-isomorphic type of social performance changes. Furthermore, we propose that top-down driven processes will result in structural social performance changes in the direction of internationally influential stakeholders demands, while bottom-up driven processes will result in output social performance changes in the direction of locally influential stakeholders demands.
SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv (hsv//swe)
SOCIAL SCIENCES -- Economics and Business (hsv//eng)