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- Aagerup, Ulf, 1969-
(författare)
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The Impact of User Weight on Brands and Business Practices in Mass Market Fashion
- 2010
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Licentiatavhandling (övrigt vetenskapligt/konstnärligt)abstract
- Overweight people claim to be mistreated by the fashion industry. If they were, it would be in line with branding theory supporting the idea of rejecting fat consumers to improve user imagery for fashion brands. However, fashion companies do not confess to such practices.To shed some light on the subject, I have conducted two studies.The first attempts to illustrate what effect, if any, user imagery has on fashion brands. It is an experiment designed to show how the weight of users affects consumers’ perceptions of mass market fashion brands. The findings show that consumers’ impressions of mass market fashion brands are significantly affected by the weight of its users. The effect of male user imagery is ambiguous. For women’s fashion on the other hand, slender users are to be preferred.In the second study I examine what effects these effects have on assortments. I compare the sizes of mass market clothes to the body sizes of the population. No evidence of discrimination of overweight or obese consumers was found -quite the contrary.The reasons for these unexpected findings may be explained by the requirements a brand must fulfil to make management of the customer base for user imagery purposes viable. The brand must be sensitive to user imagery; a requirement that mass market fashion fulfils. However, it must also be feasible for a company to exclude customers, and while garment sizes can be restricted to achieve this, the high volume sales strategy of mass market fashion apparently cannot.
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| 2. |
- Aagerup, Ulf, 1969-
(författare)
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The influence of real women in advertising on mass market fashion brand perception
- 2011
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Ingår i: Journal of Fashion Marketing and Management. - Bingley : Emerald Group Publishing Limited. - 1361-2026 .- 1758-7433. ; 15:4, s. 486-502
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Tidskriftsartikel (refereegranskat)abstract
- Purpose: The purpose of this paper is to investigate how the weight of ideal users affects the perception of mass market fashion brands. Design/methodology/approach: An experiment was carried out in which 640 university students replied to a web survey, rating the brand personality of jeans and shirts according to Aaker's Big Five construct. The garments were worn by thin, overweight, and obese models. Findings: The findings show that consumers' impressions of mass market fashion brands are significantly affected by the weight of ideal users. Slender models lead to the most positive brand perception followed by obese models. Overweight user imagery is for pure fashion brand building the least attractive kind. Research limitations/implications: A limitation of this study is the use of convenient student samples. Consequently, the generalization of the results beyond this convenience sample may be limited. It is further possible, even probable, that high fashion would suffer more from the negative imagery of overweight and obese users than mass market fashion. It would therefore be interesting to replicate this experiment using clothes of higher fashion grade and price. Practical implications: The demonstrated effects of user imagery support the industry practice of slim ideal female imagery. Social implications: The results inform the debate over skinny models vs real women in advertising. Originality/value: Previous research regarding the effectiveness of real women in advertising has been inconclusive. This paper demonstrates not only that model weight affects consumers' brand perception, but also how.
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| 3. |
- Aagerup, Ulf, 1969-
(författare)
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To sell or not to sell : Overweight users’ effect on fashion assortments
- 2010
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Ingår i: Journal of Brand Management. - Basingstoke : Palgrave Macmillan. - 1350-231X .- 1479-1803. ; 18:1, s. 66-78
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Tidskriftsartikel (refereegranskat)abstract
- Overweight people claim to be mistreated by the fashion industry. Fashion companies disagree. Despite the controversy, actual research has been scarce. This study compares the sizes of clothes that the four leading mass-marketing fashion retailers in Sweden offer to the body sizes of the population. Although branding theory would support the idea of rejecting fat consumers to improve user imagery for fashion brands, such practices were not evident. The main contribution of this article is that it provides the first quantified empirical evidence on the theory of typical user imagery. In the discussion, it is posited that, although mass-market fashion brands should be susceptible to negative user imagery related to overweight and obese users, the companies avoid such problems by making garments that are not directly attributable to a specific brand, thus mitigating the negative effect of overweight and obese user imagery. © 2010 Macmillan Publishers Ltd.
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| 4. |
- Abalo, Ernesto, 1982-
(författare)
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Class as deviance : constructing the support for and opposition against Hugo Chávez
- 2011
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Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
- By applying the methods of Critical Discourse Analysis this paper aims to explore how ideology works within the discursive construction of class, in the representation of the supporters and opponents of the government of Hugo Chávez in Venezuela. News items from New York Times (US), El País (Uruguay) and Dagens Nyheter (Sweden) constitute the analyzed material. The paper argues that class-markers are important in the representation of government supporters, whom many times are constructed as belonging to the poorer sectors of society. Class is however less explicit in the representation of Chávez-opposition, which in fact is lead by elite groups. It is therefore argued that class in this context becomes a marker of deviance, which in turn works ideologically in legitimizing oppositional groups and disqualifying the support for Chávez’ government.
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| 7. |
- Abbasian, Saeid, et al.
(författare)
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Att överbrygga mellan traditionell industri och upplevelseindustri
- 2010
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Ingår i: Entreprenörskap i regioners tjänst. - Jönköping : EIDI. - 9789197919326 ; , s. 111-130
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Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
- Nya näringar utvecklas alltid i ett sammanhang som skapats av befintligt närings- och samhällsliv. I detta kapitel fokuserar vi på hinder och möjligheter inför en omvandling av näringslivet i Gnosjöregionen. Regionen karakteriseras mer än de flesta andra i Sverige av en småskalig tillverkningsindustri. Sysselsättningsgraden totalt sett är en av de högsta i landet, såväl bland män och kvinnor som nya svenskar, invandrarna. I takt med utflyttning av verksamhet och automatisering av tillverkningsprocesser minskar behovet av arbetskraft inom traditionell industri vilket ökar kravet på att utveckla nya kompletterande näringar. Omvandling från tillverkningsintensiv produktion till serviceinriktad upplevelseindustri med turism är för många regioner en viktig utmaning. Upplevelseindustrin förväntas bidra till tillväxt och en mer mångsidig arbetsmarknadsstruktur, särskilt attraktiv för unga människor. Omvandlingen mot en mer diversifierad näringsstruktur försvåras av den kulturella fixeringen vid den tidigare så framgångsrika tillverkningsindustrin. Många anonyma ”röster” menar att jobb och företag inom turism och annan upplevelse-industri inte räknas som ”riktiga” jobb och företag. En omorientering av regionens näringsliv måste drivas inifrån/underifrån för att bli beständig, något som tidigare förändringsförsök vittnar om. Samtidigt behövs inspiration utifrån. Kapitlet avslutas med en exemplifiering av Isaberg, som en väletablerad anläggning för friluftsliv, ett etablisse-mang inom upplevelseindustri, som vill vända snöbrist till en möjlighet att överbrygga säsongsvariationer. Ambitionerna för utvecklingen av Isaberg visar potentialen inom turism och annan upplevelseindustri i strävan efter en alternativ näringslivsstruktur.
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| 8. |
- Acevedo Suárez, José A., et al.
(författare)
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Modelo de Referencia de Redes de Valor para un desarrollo sostenible [Reference Model of the Value Networks for a sustainable development]
- 2010
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Ingår i: Revista de Investigación Agraria y Ambiental. - : Universidad Nacional Abierta y a Distancia. - 2145-6453 .- 2145-6097. ; 1:2, s. 29-49
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Tidskriftsartikel (refereegranskat)abstract
- Case studies and modeling of logistics systems are the basis for the formulation of the content and structure of a reference model for the organization and management of Value Networks as a higher stage of integrated development of supply chains. The definition of a mathematical model for the balance of the Value Network can reveal the characteristics and principles of organization and management of Value Networks.The instrument obtained enables supply chains to assess their level of development and identify the characteristics that should be developed to reach the concept of Value Network, which is based on knowledge development and environmental integration as supports of the same and its competitive position in the global market.Proper integration into the model of environmental factors ensures that Value Networks are inserted into the objectives of promoting sustainable development. The current concept of logistics flow is extended to incorporate within it the exchange of energy, resources and impacts to the environment.The research methods used were based on a combination of study and experimentation of cases and the conceptual and mathematical modeling of systems.
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