| 1. |
- Lee, Linda, 1959-
(författare)
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Advice from creative consumers : a study of online hotel reviews
- 2014
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Ingår i: International Journal of Technology Marketing. - : InderScience Publishers. - 1741-878X .- 1741-8798. ; 9:1, s. 53-71
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Tidskriftsartikel (refereegranskat)abstract
- This studyexplores what creative consumers are compelled to say about hotels throughonline reviews. Online reviews arehighly influential, with consumers preferring the advice of other consumersover industry experts or information provided by the marketer. Over 7,000 online hotel reviews posted onTripAdvisor were examined, using Leximancer, a content analysis tool. This study provides insights on the factorscontributing to guest satisfaction and dissatisfaction in luxury hotels andmoderate hotels. It also demonstrates theimportance of the information provided by creative consumers, both in terms ofmarket research and as part of an overall marketing communicationsinitiative.
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| 2. |
- Grusell, Marie, 1965, et al.
(författare)
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Inledning
- 2020
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Ingår i: Stjärnspäckat : Reflektioner från amerikanska presidentvalet 2020 av ledande forskare.. - Sundsvall : Mittuniversitetet. - 9789188527714
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Bokkapitel (refereegranskat)abstract
- Vad som händer i USA antas påverka hela omvärlden. Stjärnspäckat är vårt bidrag till att snabbt analysera valresultatet och dess påverkan på svenskt samhällsliv. Titeln associerar både till stjärnbaneret och till kalibern på de medverkande experterna som generöst bidragit med sina respektive analyser av det amerikanska valet och dess konsekvenser.Den vetenskapliga analysen av val och valrörelser har långa traditioner. Inte minst svenska forskare var tidigt ute med omfattande studier av svenska val. Vi själva har också nära följt många val. Såväl här på hemmaplan som till Europaparlamentet och i USA. Vi menar att det finns goda skäl att återigen ge utrymme för akademiska analyser nära efter valets genomförande. I vanlig ordning ges perspektiv från medie- och statsvetenskap. Men då amerikanska val tilldrar sig ett enormt intresse och har stor påverkan på många aspekter av samhället menar vi att det finns anledning att bredda analysen till att inkludera expertis från även andra akademiska discipliner. I denna rapport tar vi således ett mångvetenskapligt perspektiv på det amerikanska valet. Med bidrag från såväl naturvetenskap som humaniora och samhällsvetenskap är vår övertygelse att vi kan nå en bredare förståelse för det amerikanska valet och dess påverkan på Sverige än vad en traditionell valanalys skulle bidra med. Rapporten är den tredje i sitt slag där vi samlar ledande forskare för att analysera val och valrörelser. I Snabbtänkt analyserades det svenska valet 2018 medan vi tog oss an Europaparlamentsvalet 2019 i Euroflections. Upplägget är enkelt. Varje medverkande forskare ges en sida för att med utgångspunkt i sin expertis analysera det amerikanska valet och i vad mån det har betydelse för Sverige. Stilistiskt är anslaget populärvetenskapligt och vårt mål är att texterna ska läsas av en bredare läsekrets än de som vanligtvis tar sig an veten-skapliga publikationer. Man kan läsa rapporten från pärm till pärm eller välja ut godbitarna.Även om framtiden står skriven i stjärnorna är vår förhoppning att denna volym ger läsaren insikter som kan underlätta tydningen av den.
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| 3. |
- Likić-Brborić, Branka, 1956-, et al.
(författare)
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Labour rights as human rights? : trajectories in the global governance of migration
- 2015. - 1
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Ingår i: Migration, precarity, and global governance. - Oxford : Oxford University Press. - 9780198728863 ; , s. 223-244
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Bokkapitel (refereegranskat)abstract
- In this chapter Branka Likić-Brborić addresses the emerging global governance of migration. She scrutinizes the structuring of human and labour rights discourses and contingencies for their institutionalisation and implementation by discussing their prospects for the promotion of global social justice. Issues of accountability and contingencies for the implementation of labour and human rights as migrants’ rights are discussed in the wider context of the existing global governance architecture. The chapter questions assumptions that setting up a workable model for codification and institutionalisation of labour standards, human rights and migrants’ rights could be left to a currently asymmetric global governance regime or to a variety of codes of corporate social responsibility. Global and regional trade union confederations and other civil society organizations have an essential role in repositioning a rights-based approach to migration, labour standards and development onto the terrain of a just globalisation.
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| 4. |
- Botha, Elise M., 1983-
(författare)
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A means to an end : Using political satire to go viral
- 2014
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Ingår i: Public Relations Review. - : Elsevier. - 0363-8111 .- 1873-4537. ; 40:2, s. 363-374
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Tidskriftsartikel (refereegranskat)abstract
- With the rise of video sharing giants like Youtube and Google Video, coupled with increased broadband connectivity and improved sharing functionality across social networking sites, the role of the viral video has been cemented in many IMC strategies. While most agree about the importance of better understanding viral marketing, there is less agreement about what makes content become viral. While some content gets viewed by millions of people, others struggle to gain viral traction. Content specific, intrapersonal and interpersonal reasons have been proposed for viral marketing success. This paper' focuses on the intrapersonal reasons for content going viral in the context of political satire. More specifically, the role of emotion in the spread of content online, is investigated. Political satire focuses on gaining entertainment from politics. Satire, and specifically political satire, forms part of using humour in advertising and has been influential in shifting public opinion since ancient Greece. This study compares success and unsuccessful viral campaigns that used political satire, by first analysing the online comments that viewers made about the video. Following these findings, an experiment is conducted and the influence of intensity, creativity, humour and utility on virality is modelled, controlling for valence and previous exposure. The findings suggest that, when using political satire in viral campaigns, creativity and the intensity of the emotions felt are key influencing factors in whether videos get "shared" or "liked". Therefore, while many authors contend that particular emotions or positive content has a greater likelihood to become viral, this paper shows that it is not the particular emotion, but the intensity with which that emotion was felt that drives viral success.
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| 5. |
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| 6. |
- Jensen, Mikael, 1969
(författare)
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Ledarskapsteorier
- 2022
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Ingår i: Lärarens ledarskap - professionell pedagogisk praktik. - Malmö : Gleerups. - 9789151107172 ; , s. 19-42 (24 s)
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Bokkapitel (refereegranskat)abstract
- Ledarskap är mångfasetterat och går att betrakta från flera olika synvinklar. Hur man än väljer att se på ledarskap fångar man bara ett fåtal aspekter. Detta har medfört att ledarskapsforskning är ett av de mest omfattande forskningsområ�dena och dessutom ett av de mest omtalade. Enigheten kring vad ledarskap är, är ganska låg. Så vad är ledarskap egentligen? Svaret på den frågan kan beskri�vas med någon av alla de ledarskapsteorier som finns. Ju fler ledarskapsteorier man tar del av, desto bättre förstår man fenomenets komplexitet. I detta kapitel presenteras ett urval av ledarskapsteorier med relevans för lärares undervisning. De representerar en rad olika synsätt för att du som läsare både ska kunna se bredden inom ledarskapsforskning och kunna fördjupa dig i de teorier som du finner användbara.
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| 7. |
- Mac Innes, Hanna, 1980, et al.
(författare)
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Social Exclusion
- 2023
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Ingår i: Handbook on Migration and Ageing. - Cheltenham : Edward Elgar Publishing. - 9781839106767 ; , s. 87-98
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Bokkapitel (refereegranskat)abstract
- This comprehensive Handbook explores the fundamental concepts surrounding the ageing-migration nexus. It is indispensable reading, presenting interdisciplinary research to investigate the unique experiences of older migrants, migrant eldercare workers and older people left behind.
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| 8. |
- Elgenius, Gabriella, et al.
(författare)
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Problematising concepts and methods for civil society research in superdiverse neighbourhoods
- 2023
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Ingår i: Voluntary Sector Review. - 2040-8056 .- 2040-8064. ; 14:3, s. 480-497
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Tidskriftsartikel (refereegranskat)abstract
- This article analyses challenges for civil society research in superdiverse areas and proposes ways to overcome them. Key components of previous studies are problematised, such as the lack of attention to demographic complexity, the focus on formally registered organisations at the expense of informal ‘below the radar’ initiatives, the over-reliance on analyses using administrative data and building on dichotomous categorisations of social capital. The article calls for scholars to develop methodologies and theory that enable research across the full range of civil society activity. We argue for a holistic approach to researching civil society through comparative and mixed-methods designs that facilitate research about the nature of civil society action, its forms, patterns and experiences. The concept of ‘superdiversity’ is useful to reflect evolving demographic complexity, given age, gender, nationality, religion and immigration status, and divergent experiences of rights and the labour market.
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| 9. |
- Linke, Sebastian, 1974, et al.
(författare)
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More than just a carding system: Labour implications of the EU’s illegal, unreported and unregulated (IUU) fishing policy in Thailand
- 2021
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Ingår i: Marine Policy. - : Elsevier BV. - 0308-597X. ; 127
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Tidskriftsartikel (refereegranskat)abstract
- Globally, the EU plays a leading role in combating Illegal, unreported and unregulated (IUU) fishing activities. Specifically, the EU exercises normative power to influence regulatory strategies and governing frameworks in third countries. In 2015, the EU issued Thailand a yellow card, indicating that economic sanctions would be implemented unless IUU fishing practices were eliminated. Concurrently, revelations about ‘modern slavery’ in Thailand's fishing industry had received international attention, through media and NGOs, exposing slavery-like practices among migrant fishworkers. Conventionally, the EU IUU policy addresses only issues of catch and environmental sustainability. This paper explores how an initial bilateral dialogue was bifurcated into two dialogues: a Fishery Dialogue and a Labour Dialogue. Drawing on semi-structured interviews with involved actors, expert opinions, field-visits and secondary documents, we ask: How were labour issues integrated into the bilateral dialogue, and what consequences emerged from the IUU policy for Thai fisheries management? Tracing the bilateral dialogue between EU and Thai governments, we argue that Thailand's fisheries reform was a result of both fisheries’ sustainability concerns and the kind of labour rights valued by the EU. Our Normative Power Europe approach shows how norms of labour rights shaped the reform through policies and implementation. We maintain that this unique case-study reveals how the EU incorporates a broad-based normative approach that goes beyond catch sustainability.
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| 10. |
- Waltman, Max
(författare)
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Prohibiting Sex Purchasing and Ending Trafficking : The Swedish Prostitution Law
- 2011
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Ingår i: Michigan Journal of International Law. - 1052-2867. ; 33:1, s. 133-157
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Tidskriftsartikel (refereegranskat)abstract
- The Swedish prostitution law from 1999, now followed by Norway and Iceland, criminalized the purchaser and decriminalized the prostituted person. This is analyzed as a cogent state response under international trafficking law, particularly to the obligations set forth in the United Nation’s Trafficking Protocol from 2000. The Protocol states that a person is regarded a trafficking victim when, e.g., someone abuses her “position of vulnerability” in order to exploit her. International jurisprudence and social evidence strongly suggest that prostitution, as practiced in the world, usually satisfies this definition. Further, the Protocol urges states to reduce the demand for prostitution and to protect and assist victims, for instance by adopting laws deterring purchasers of sex, and by supporting those exploited in prostitution. Policy makers, such as the U.S. Department of State, are criticized for taking an inadequate position in face of the growing evidence from the Swedish law's impact.The article shows that Sweden has significantly reduced the occurrence of trafficking in Sweden compared to neighboring countries. It also scrutinizes some misinformation of the law's impact, showing for instance that claims alleging a more dangerous situation for those still in prostitution after 1999 were unfounded. In addition, the article addresses remaining obstacles to the law's effective implementation, arguing that in order to realize the law's full potential to support escape from trafficking, the civil rights of prostituted persons under current law should be strengthened to enable them to claim damages directly from the purchasers for the harm to which they have contributed, and for the violation of the prostituted persons' equality and dignity - a position now recognized by the government to some extent by clarifying amendments made in 2011.
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