| 41. |
- zackariasson, Peter, et al.
(författare)
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Creativity in the video game industry
- 2010
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Ingår i: Creativity. - New York : Nova Science Publishers. - 9781616688073 ; , s. 109-120
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Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
- In the summer of 1961 an MIT student by the name of Steve „Slug‟ Russell was tinkering with the campus computer. It was not a very complex computer by today‟s standards, but by the standard of that time it was highly complex, not to mention expensive. Steve was exploring the possibilities of that machine - more precisely, trying to demonstrate with an engaging and fun program the capabilities of this machine. And making a game was, in his eyes, the best way to go about it. This creative achievement would not only be the start of Steve‟s career, but also of an industry that, just as in this first game, thrives on creativity and tinkering with computers. The result of Steve‟s tinkering was the video game Spacewar. This game is credited as the first „real‟ video game (Demaria and Wilson 2004, Kent 2001). Despite its crude setup, consisting of two spaceships dueling on a round monitor, it quickly achieved immense popularity. It is said that the game was copied onto most university computers in the USA at that time. The impact of this game grew as more, and more, people saw it, and played it. Nolan Bushnell, for example, was an avid gamer2 of Spacewar, he would later establish the Atari Company. This was one of the first large company developing video games, and it was highly successful in the early days of the video game industry.
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| 42. |
- Markowska, Magdalena
(författare)
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Learning from networks : what to learn and from whom during the entrepreneurial process
- 2010
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Ingår i: Social capital and developmental trends in rural areas. - Jönköping : Research Unit for Rural Entrepreneurship and Growth (RUREG); Jönköping International Business School. - 9789163372216 ; , s. 27-39
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Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
- Embedded in social context entrepreneurs seldom act alone (Granovetter, 1985). Exploiting opportunities requires entrepreneurs to act proactively bringing the product or service to market, closing deals with suppliers, interacting with potential customers and doing first sales (Davidsson, 2005; Bhave, 1994). This necessitates presence of different skills, wide array of knowledge and thus, aware of own deficiencies, entrepreneurs actively use their social networks, sometimes relying on their strong ties, sometimes favouring weak ties. This article suggests that not only spatial and relational distance but also cognitive distance between the ties will influence entrepreneur’s decision to whom and for what kind of help to turn when developing the business.
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| 43. |
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| 44. |
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| 45. |
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| 46. |
- Jansson, Johan, 1973-, et al.
(författare)
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Encouraging consumer curtailment behaviour and eco-innovation adoption : detailing the marketing challenge
- 2011. - 1
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Ingår i: Readings and cases in sustainable marketing. - Melbourne : Tilde University Press. - 9780734610850 ; , s. 257-272
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Bokkapitel (refereegranskat)abstract
- Chapter 7: Much research on consumer environmentally significant behaviours has focused on behaviours that reduce environmental harm, such as saving energy and water. Although determinants of curtailment behaviours are important to understand, for environmental reasons it is also vital to understand the factors that drive or hinder consumers to adopt innovations that are less harmful for the environment, i.e. eco-innovations. In this chapter we discuss two types of consumer behaviours as part of the solution to environmental sustainability issues and detail the marketing challenge in encouraging consumers to adopt such behaviours. We arrive at the marketing challenge matrix where determinants of adoption and non-adoption of curtailment behaviours and eco-innovations is illustrated. The matrix proposes different ways to encourage wider adoption of these behaviours. Since drivers are both similar and different for curtailment behaviours and eco-innovation adoption, but the overall goal is similar, an understanding of these factors and how to handle them in marketing efforts will contribute in the ongoing attempts at achieving environmental sustainability.
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| 47. |
- Tesar, George, et al.
(författare)
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Seaflex AB
- 2010
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Ingår i: Smaller manufacturing enterprises in an international context. - London : Imperial College Press. - 9781848164956 ; , s. 269-278
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Bokkapitel (övrigt vetenskapligt/konstnärligt)
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| 48. |
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| 49. |
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| 50. |
- Tjøstheim, Ingvar, et al.
(författare)
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Place Marketing and Experience of Place in a Virtual Environment : An Empirical Analysis of the Importance of Hedonic Meaning
- 2011. - 1
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Ingår i: International Place Branding Yearbook 2011. - Basingstoke : Palgrave Macmillan. - 9780230239630 - 9780230343320 ; , s. 165-176
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Bokkapitel (refereegranskat)abstract
- Experience of place is multifaceted. A place has many offerings and meanings and, for consumers, each product, service, event or place is likely to have several meanings attached to it. Typically, for a consumer, these meanings are not stable, but tend to be dynamic (Levy 1959) and therefore represent a challenge for place marketing. What particular meanings should destinations emphasize in marketing campaigns? And why? In general, almost any destination refers repeatedly to a select number of sights and attractions in advertisements. But from a traveler’s perspective there may be other attractions, as well as the familiar ones, that might be far more relevant when deciding whether to visit a particular destination. Accordingly, effective place marketing depends on informed decision-making. Therefore, relevant market research and market studies are necessary. In particular, tools that are used in market research should correspond to the multifaceted nature of place experience.
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