| 1. |
- Radón, Anita, 1980-
(författare)
-
The Rise of Luxury Brands Online : A study of how a sense of luxury brand is created in an online environment
- 2010
-
Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- Luxury brands have only recently tapped into the online market in an attempt to increase revenues and expand their businesses. This leap onto the online world has resulted in several new challenges, including the luxury brand paradox. The luxury brand paradox concerns the inherent difficulty for luxury brands to increase sales and expand their customer base while simultaneously maintaining an aura of mystery and exclusivity. The openness and accessibility of the Internet are believed to pose an extra challenging environment for luxury brands. This research explores how a sense of luxury brand is created in an online environment. Using methodology comprised of different online methods to comprehend what is taking place online, this study primarily concentrates on visual imagery and online communication. The online world of luxury brands is conceptualized into three distinct categories: brand websites, counterfeit websites and community websites. Using these three categories, the thesis demonstrates what role they each play in the creation of a sense of luxury brand. From this analysis, four themes emerge on the sense of a luxury brand (luxury history, authenticity, community and paradox). The concept of an online fair is used to illustrate the environment of luxury brands on the Internet. The online fair consists of a confluence of people involved in it as well as the various activities they perform. In addition, the fairground where the people participate and the activities that take place are described. In conclusion, this thesis proposes a move from the identity-image construct toward a view of handling and co-creation of sense of brand.
|
|
| 2. |
|
|
| 3. |
|
|
| 4. |
|
|
| 5. |
- Hansson, Jörgen, 1943-
(författare)
-
Köp av tjänster för ledningskompetens - en polyfonisk process
- 2010
-
Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- The thesis´ aim is to deepen the understanding about what shapes and characterises the purchase process for management advice services. Such externally, acquired services have increased substantially, and in relation to the services´ impact on management decisions the theoretical and practical understanding of the purchase process is lagging behind. The thesis´ analyses, interpretations and conclusions are founded on empirical data collected by use of focus groups, and based on activity theory. The findings show that the purchase process is influenced by many actors who see themselves as subject in the process. They have similar but also conflicting objects that they want to fulfil. The outcome of the purchase process is influenced by contradictory opinions among the actors about how to organize and supervise the process. The main contradictions are influenced by the actors´ different objects and how they interpret the context of the purchase process. The context is shaped by such as leadership style, social rules regarding management of change and opinions about division of labour in the purchase process. The impression of the purchase process´s character is that commonly used supply chain models do not work as a characterization. The purchase process´s phases do not follow on each other and the glue that links the phases is not a rational procedure following one, firm route. The findings show that procurement, integration and follow-up phases overlap, are concurrent and integrated in each other. The purchase process reproduces the execution of polyphonic music in which different voices, each with its own melody, create a rich texture of sounds. In a similar way the purchase process is coined by actors who bring their own objects and competence into the process. It produces dissonance, as in polyphonic music. It mirrors the services character of competence development and shapes the purchase process as polyphonic rather than a rational, step by step process.
|
|
| 6. |
- Lucarelli, Andrea, et al.
(författare)
-
City branding : a state-of-the-art review of the research domain
- 2011
-
Ingår i: Journal of place management and development. - : Emerald Group. - 1753-8335. ; 4:1, s. 9-27
-
Tidskriftsartikel (refereegranskat)abstract
- Purpose – The aim of the paper is to carry out a contemporary and concise “state-of-the-art” review of the city branding research domain, in particular how scholars have approached this field of study, what aspects of city branding have been studied, what cities have been chosen, and how the studies are designed. Design/methodology/approach – Through an iterative search in multiple literature databases, 217 qualified research studies on city branding were identified and retrieved. Those studies were examined, analyzed and categorized according to six categories: bibliographical data, methodologies used, empirical foundation, conceptual frameworks, branding elements, and reported outcomes of branding efforts. Findings – City branding is emerging as an internationally recognized research domain characterized by a high degree of multi-disciplinary, rapid proliferation in and between disciplines, and a somewhat fragmented theoretical foundation. On the basis of research interests, three perspectives were identified (producing, consuming, and criticizing city branding) emerging across academic disciplines Research limitations/implications – The study is based on research articles in English, published in academic journals, which limits the international and professional scope of the study. Another limitation is the selected time period, which does not include studies prior to 1988 or later than 2009. Originality/value – As a state-of-the-art review, the main contribution of this paper is a contemporary and comprehensive overview of the field as such. A methodological contribution is the attempt to run a multi-variate analysis of the branding elements in relation to the output and performance data reported in the studies. Another contribution is the identification of three cross-disciplinary research perspectives in the field today.
|
|
| 7. |
- Molander, Susanna, 1965-
(författare)
-
Mat, kärlek och metapraktik : En studie i vardagsmiddagskonsumtion bland ensamstående mödrar
- 2011
-
Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- The everyday dinner usually involves a number of different and sometimes conflicting ambitions that may include striving for self-fulfillment and striving to care for one’s family and society at large. To understand the consumption that occurs in connection with these ambitions, consumer researchers must understand the context surrounding the everyday dinner. In this dissertation theories of practice are utilized as a conceptual framework to emphasize the importance of context.Theories of practice have gained renewed interest within the field of consumption. Yet, Consumer Culture Theory (CCT) has neglected practice theories’ ability to operationalize the consumption context. The aim of this dissertation is to develop further CCT’s practice perspective to increase the understanding of the consumption context and thereby better understand consumption as a social and cultural phenomenon. An ethnographic approach is employed to identify what practices operate within a complex consumption situation such as the everyday dinner among single mothers; how these practices incorporate consumption in their strivings and how the different practices operating within the consumption situation interact with one another.This new approach comes to the conclusion that mothering, defined as a meta-practice, dominated the consumption situation and organized the other practices involved. A meta-practice is one with major influence over consumption and thus a type of practice consumption researchers should look for. Furthermore in Western society consumption situations, like the everyday dinner, seem to be especially important when it comes to anchoring meta-practices and thereby the social order. A preliminary characterization of the meta-practice is proposed as consisting of four different traits: I) its impact on the social order; II) its generalizability, density and superiority; III) its regulation and IV) its stability or slow change. However, more studies are necessary to explore these characteristics further.
|
|
| 8. |
- Berg, Per Olof, 1946-
(författare)
-
Öresundsregionen : finns den?
- 2010. - 1
-
Ingår i: Regionauterna. - Stockholm : Makadam Förlag. - 9789170610790 ; , s. 31-47
-
Bokkapitel (refereegranskat)
|
|
