| 1. |
- Di Gangi, Paul, et al.
(författare)
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Are we in this together? Exploring private-collective knowledge communities
- 2011
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Ingår i: ICIS 2011 PROCEEDINGS. - 9780615559070
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Konferensbidrag (refereegranskat)abstract
- A growing trend within the literature on value creation is the introduction of private-collective knowledge communities, which create opportunities for organizations to leverage knowledge. In these communities, participants privately invest in a project’s success by freely revealing and contributing their personal resources such as expertise and time to a public good. Firms then use these public goods as the basis for their own product offering. In this paper, we focus on describing the nature of the relationships that exist within private-collective knowledge communities and subsequently develop a framework for how researchers and practitioners can understand the organization-user dynamics found within these communities. As such, our research questions are as follows: What factors impact the organization-user dynamics in private-collective knowledge communities and how do these factors affect the nature of the relationships within these communities? We conclude with initial results supporting our model and discuss future steps, limitations, and contributions.
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| 2. |
- Kohler, Thomas, et al.
(författare)
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Enabling co-creation of e-services through virtual worlds
- 2011
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Konferensbidrag (refereegranskat)abstract
- The recent penetration of the internet has provided a fertile ground for the rapid rise of e-services, and as a result, the e-services market is by its nature global and highly competitive. One of the keys to success is to anticipate and fulfil user needs through the constant development of new offerings. However, innovation is complex and characterized by a high failure rate - especially when customers have a diverse set of needs due to their being spread across the globe. Both theory and practice therefore recommend collaborating with users during the innovation process to overcome this challenge. Of interest is that recent developments within virtual worlds or the immersive internet offer unprecedented opportunities for firms to tap into the innovative potential of consumers and consumer communities for new service creation. Inspired by these opportunities and drawing upon theories of co-creation, our aim is to shed light on the opportunities and challenges that virtual worlds offer to support co-creation processes for e-services innovation. Using a design research approach, we developed a user-driven service innovation workshop within the virtual world of Second Life. We collaborated with the e-tourism start up called Travel for change, which develops an international web community for volunteer travellers who aim make a positive impact on underprivileged communities around the world. We discuss the setup of the research setting to highlight the opportunities presented by virtual worlds for organizations aiming to develop new services with customers during virtual co-creation workshops.
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| 3. |
- Teigland, Robin, et al.
(författare)
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Exploring the Organization-User Relationship in Private-Collective Knowledge Communities
- 2011
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Konferensbidrag (refereegranskat)abstract
- Recently, organizations have begun hosting open source softwarecommunities which creates the opportunity to leverage a communityof users to co-create value. However, little research has explored thedynamic that is created when individuals outside the organization’sformal boundaries play a larger role in its value creation process. Infact, these individuals are able to exercise significant power and latitudein terms of how and to what degree they engage in and contributeto the community while the organization has no direct authority overthem. Therefore, this study attempts to identify the factors that affectthe dynamic that develops between the users and the organization.Preliminary results are presented as well as a brief overview of theresearch currently being conducted to extend these findings.
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| 4. |
- Teigland, Robin, et al.
(författare)
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Stepping Into the Internet : Leveraging Virtual Worlds Affordances for Co-Creation
- 2011
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Konferensbidrag (refereegranskat)abstract
- Both theory and practice recommend collaborating with users to access and generate innovation-relevant knowledge. Especially recent social software applications and even more virtual worlds have created unprecedented opportunities for firms to engage in advanced experiences with users and user communities for knowledge co-creation. The aim of this research is to shed light on what enables the co-creation of innovation-relevant knowledge in virtual worlds. To tackle this research task we collaborated with a Swedish start-up, designing co-creation workshops. Presenting the outcome of the co-creation workshops, we develop a set of propositions that relate specific aspects of virtual worlds to the different modes of innovation-relevant knowledge creation during co-creation. We extend prior research on knowledge creation into the virtual world context and provide insights about effectively leverage virtual worlds for innovation-related knowledge co-creation.
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