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- Gambarato, Renira R.
(author)
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Ícones do Design: Da Bauhaus ao Produto Final [Design Icons: From Bauhaus to the Final Product]
- 2010
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In: Estudos Semióticos. - : Universidade de Sao Paulo, Agencia USP de Gestao da Informacao Academica (AGUIA). - 1980-4016.
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Journal article (peer-reviewed)abstract
- “Icon”, from Greek word eikón (image), is normally understood as idol, exponent, something representative, notable. In Semiotics from Charles Sanders Peirce (1839-1914), the concept of “icon” is quite particular and it makes reference to a specific type of sign: one that represents its object through relations of similarity or analogy, taking some of its essential quality. The iconic sign is related to design so far as the icon maintains with its object a relation of quality. The icon, in saying about the object, says something of itself, some of its characteristics are present in the product. The constitution of the icon by the similarity between the demonstrative materialities of the product defines its formal-aesthetic character of transmitting information. While employing the expression “design icons”, we attempt to refer to both meanings described above. We will mention great names of design in Germany and in Brazil but we will especially think the products of design as objects-icons, i.e. with qualitative characteristics inherent of the icon. We will consider the context of Bauhaus, the school that first established design as discipline, passing by its practical and philosophical methods, which inspired design in the world. The article culminates in the approach to the relations that we find between the iconic sign and the product of design, as well as to the specific references to German and Brazilian designers, icons of design.
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- Gambarato, Renira R.
(author)
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O desenho do processo: diagrama tridimensional representativo da lógica recursiva da filosofia de Peirce [Design Process: Tridimensional Diagram Representing the Recursive Logic of Peirce’s Philosophy]
- 2005
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In: Cognitio-Estudos: Revista Eletrônica de Filosofia. - : Centro de Estudos de Pragmatismo - PUC-SP. - 1809-8428. ; 2:2, s. 54-63
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Journal article (peer-reviewed)abstract
- A principal motivação do presente artigo é apresentar, sinteticamente, o desenvolvimento de um diagrama tridimensional que, por meio do design, procura esclarecer e explicitar a complexidade das inúmeras tricotomias representativas da lógica recursiva da filosofia de Charles Sanders Peirce (1838-1914). O diagrama, desenvolvido no decorrer de nosso mestrado, partiu da constatação de inúmeros paralelismos entre as tríades peircianas e da conveniência em se desenvolver uma representação gráfica que congregasse todos esses conceitos. O diagrama foi constituído, inicialmente, pela representação bidimensional e evoluiu, naturalmente, para a tridimensionalidade, representando mais acuradamente a realidade. Toda a filosofia peirciana está calcada em relações triádicas e, ao estudarmos esse conjunto de tricotomias, nos surpreendemos com sua quantidade e constatamos os variados paralelismos existentes entre elas. Então, pareceu-nos relevante desenvolver uma representação gráfica que abarcasse todos esses conceitos e que não se restringisse apenas a demonstrar cada tríade isoladamente num triângulo eqüilátero, como ocorria comumente. Tais tríades se organizam e se apresentam num diagrama geométrico contido na geometria euclidiana. O diagrama nasce de associações, relaciona e integra idéias que já existiam previamente, mas que estavam desconectadas. Permite visualizar as relações entre as idéias, representando-as numa estrutura, de modo que facilite sua compreensão e explicite o que anteriormente não era claramente percebido.
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- Gambarato, Renira R., et al.
(author)
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Objetos do Desejo de Wim Wenders [Objects of Desire of Wim Wenders]
- 2005
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In: Revista Digital Art&. - : Revista Digital Art&. - 1806-2962. ; 3:4, s. 20-40
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Journal article (peer-reviewed)abstract
- This article aims to analyze the objects as sign in the aesthetic context of the cinema, more specifically in the German film director Wim Wenders´ work. In the movies the objects translate the character´s interior, in a game which rules are based on the ethical-aesthetical commitment with the conceptual of the narrative. Therefore, we developed a specific methodology to make such analyses in the sense of peircean semiotics and intermedial studies.
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- Gambarato, Renira R.
(author)
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Para um bom entendedor, um ícone basta [One Icon is Sufficient for the Ones Who can Get it]
- 2004
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In: Revista Prosa. ; :4, s. 31-37
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Journal article (peer-reviewed)abstract
- The article discusses the design praxis in relation to the Peircean semiotics. It approaches the product as sign. The product should communicate its functions; it should emit its message. Its own form communicates. So to transmit messages in a creative way through the design is necessary to work the associations by similarity more intensely to obtain object-signs riches in information and analogies.
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