Is customer involvement in product development driven by high product complexity and/or high production cost?

• This study of the relation between two factors that might explain why the Swedish wood component manufacturing industry use customer involvement in product development to a very small extent, failed to give high complexity and high production cost interesting predictory value in explaining the limited role of customer involvement in product development.In a complementary study, although with a small response rate, of the much more complex machine industry for the wood component industry even indicated that product complexity negatively impact customer involvement.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Nyckelord

Production cost

product complexity

customer involvement

product development

B2B

Business studies

Företagsekonomi

Marknadsföring

Marketing

Publikations- och innehållstyp

ref (ämneskategori)

kon (ämneskategori)