| 61. |
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| 62. |
- Söderlund, Jonas, 1971-, et al.
(författare)
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Strategy and Capabilities in the P-form Corporation: Linking Strategic Direction to Organizational Capabilities
- 2011
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Ingår i: Advances in Strategic Management. - : Emerald Group Publishing Limited. - 0742-3322. ; 28, s. 235-263
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Tidskriftsartikel (refereegranskat)abstract
- There has been a growing interest in the field of strategic management to understand the relationship between the organizational capabilities of firms and (a) the direction of strategies pursued and (b) the impact on competitive performance. Much of this literature has been influenced by the resource-based view of the firm. As indicated in early formulations of this theory, one implication is that the organization of resources is equally important as the resources themselves. Accordingly, the organizational and integration of resources and knowledge can be viewed as a core facet of the organizational capabilities of firms that are difficult to imitate for competitors. This paper explores a particular kind of organization referred to as the ‘‘P-form corporation’’ (Project-Form), its organizational capabilities and options for strategic alternatives. The chapter addresses three broad questions: (1) What are the main characteristics of P-form corporations? (2) What are the capabilities acquired and developed by P-form corporations and how are these acquired? (3) How do these capabilities vary across different strategic alternatives in the Pform corporation? The chapter concludes with a discussion about the implications for strategy and management.
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| 63. |
- Westelius, Alf
(författare)
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Kommunikationsteknikens utmaningar för ideell sektor
- 2010
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Ingår i: Ekonomiska samfundets tidskrift. - 0013-3183 .- 2323-1378. ; :2, s. 115-125
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Tidskriftsartikel (refereegranskat)abstract
- Den digitala kommunikationstekniken skapar möjligheter som utmanar den ideella sektorns organisationer. Dessa utmaningar handlar om att förstå och kunna utnyttja de nya möjligheter som uppstår. Många etablerade organisationer är måna om att värna sina varumärken genom att kvalitetsgranskadet som är officiell kommunikation och officiella ståndpunkter från organisationen. Ur det perspektivet är nya kommunikations- och organiseringsmöjligheter inte enbart positiva. Men utmaningen handlar också om de möjligheter kommunikationsteknikutvecklingen givit att skapa alternativa, informella organisationsformer, alternativ som kan utmana och erodera etablerade organisationer. Mot detta står den självpåtagna anpassningen till rådande normer som innovativa organisationer, såväl idag som historiskt, genomgår och genomgått.
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| 64. |
- Witell, Lars, 1972-, et al.
(författare)
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Idea Generation : Customer Co-creation versus Traditional Market Research Techniques
- 2011
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Ingår i: Journal of Service Management. - : Emerald Group Publishing Limited. - 1757-5818 .- 1757-5826. ; 22:2, s. 140-159
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Tidskriftsartikel (refereegranskat)abstract
- The purpose of this paper is to understand the differences between proactive and reactive market research techniques during the development of new market offerings. The study focused on the financial and innovative performance of traditional market research techniques, such as focus groups and in‐depth interviews, in comparison to more co‐creation‐oriented techniques that are designed to capture customers' value‐in‐use.Design/methodology/approachThe study was a two‐stage process. Study I, an empirical investigation of 195 development projects in European companies, examined how these companies use different market research techniques and how this relates to the profit margins of new products and services. Study II designed an experiment with 50 users of a consumer good and evaluated the contribution of different market research techniques, based on the degree of originality and customer value.FindingsSignificant differences were found, in terms of both content and originality, between the technique based on customer co‐creation and the two traditional market research techniques (Study II). These findings can help to explain why the relationship between the use of market research techniques and profit margin (Study I) is stronger for co‐creation techniques than it is for traditional market research techniques.Originality/valueDespite empirical evidence that the application of market research techniques based on co‐creation can lead to original ideas, there is a lack of valid studies regarding how co‐creation techniques perform in relation to more traditional methods of collaboration with customers.
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| 65. |
- Wästlund, Erik, 1969-, et al.
(författare)
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Consumer Perception at Point of Purchase : Evaluating Proposed Package Designs in an Eye-tracking Lab
- 2010
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Ingår i: Journal of Business & Retail Management Research. - : Journal of Business & Retail Management Research. - 1751-8202 .- 2056-6271. ; 5:1, s. 41-50
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Tidskriftsartikel (refereegranskat)abstract
- In today’s retail environment, consumer products are increasingly competing for customers’ attention. Research has shown that 60–80% of purchasing decisions are influenced in-store. Thus, packaging that stands out from competitors gains a competitive advantage. This study investigates the use of eye-tracking as a method to evaluate and design packaging with better Point-of-Purchase qualities. An eye-tracking laboratory was used and shoppers were recruited for three rounds of experiments. In total, 128 participants were recruited in order to assess the potential of eye-tracking. Results show that, when taking some methodological constraints into account, eye-tracking complements traditional methodologies with further insights when investigating the Point-of-Purchase qualities of packaging.
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| 66. |
- Öberg, Christina
(författare)
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What happened with the grandiose plans? Strategic plans and network realities in B2B interaction
- 2010
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Ingår i: INDUSTRIAL MARKETING MANAGEMENT. - : Elsevier Science B.V., Amsterdam.. - 0019-8501 .- 1873-2062. ; 39:6, s. 963-974
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Tidskriftsartikel (refereegranskat)abstract
- Research concerned with business relationships and organizational levels, respectively, has addressed companies difficulties in realizing their strategies. Studies of business relationships explain this through actions and reactions among business partners. Organizational studies note gaps between strategic and operational organizational levels in perceptions and goals. This paper combines these perspectives to obtain new insights into why company strategies may not materialize. The purpose of this paper is to describe and discuss how actor bonds on various organizational levels in business relationships affect strategy realization. The paper shows that actors on similar organizational levels representing different companies may actually share more understandings and activities than actors within the same company. The paper contributes to research on dyadic business relationships by highlighting differences in perspectives on various organizational levels, adds insights into research studying organizations by including a business-relationship aspect, and increases understanding of why strategic plans sometimes fail to succeed.
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| 67. |
- Bengtsson, Lars, et al.
(författare)
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Combining Master and Apprentice Roles : Potential for Learning in Distributed Manufacturing Networks
- 2010
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Ingår i: Creativity and Innovation Management. - Chichester, West Sussex, United Kingdom : Wiley-Blackwell. - 0963-1690 .- 1467-8691. ; 19:4, s. 417-427
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Tidskriftsartikel (refereegranskat)abstract
- The purpose of this paper is to explore possible effects for learning when a manufacturing plant takes a double role, as being both master plant and apprentice plant, in a globally distributed industrialization process. Industrialization is here understood as the process of preparing new products for volume manufacturing. Two research questions are addressed. The first is what characterizes the dual roles. The second concerns how the dual roles affect knowledge integration and learning processes, and whether this arrangement facilitates learning between master and apprentice. Based on a study of a global telecom equipment company, the paper provides insights into some of the challenges and effects of dynamic switching of roles. By separating the network function from the strategic role of the plant, the study identifies four options for learning. The case adds to the literature on learning in manufacturing networks and to previous research on how distributed processes affect innovation capability.
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| 68. |
- Gullberg, Cecilia, et al.
(författare)
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Backbone or helping hand? On the role of information systems and non-systematic information in managers’ work
- 2011
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Ingår i: Informing Science. - : Informing Science Institute. - 1547-9684 .- 1521-4672. ; 14, s. 139-160
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Tidskriftsartikel (refereegranskat)abstract
- Information systems are often described as horizontal integrators, supporting and integrating core processes and providing vast amounts of real-time data in organisations. However, previous research indicates that managers use an “information mosaic” – a variety of pieces of information and information sources, rather than one centrally planned and unified information system – to control their work. In this paper, we explore recurring work activities among a number of managers with different responsibilities and the use of information associated with these activities. The purpose is to put the formal computerised information system into the context of the information mosaic, thereby providing insight into how formal information systems support and do not support these managers’ work. Personnel responsibility is a uniting factor in the way these managers handle information and is an area where information systems seem to mainly support minor activities. Furthermore, the use of formal and informal information sources appears to be intertwined. The main contribution of this paper lies in charting managerial information behaviour in the light of technological development.
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| 69. |
- Wikström, Kim, et al.
(författare)
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Business models in project business
- 2010
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Ingår i: International Journal of Project Management. - : Elsevier. - 0263-7863 .- 1873-4634. ; 28:8, s. 832-841
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Tidskriftsartikel (refereegranskat)abstract
- Recent management and business research has demonstrated the importance of business models for value creation and company performance. So far, extant research on business models has not investigated the particular requirements, characteristics and combinations of business models in project business. This paper seeks to fill this void. The paper reports on findings from an exploratory multiple case study comprising six project-based firms operating in such industries as shipbuilding, telecom, and power systems. 19 business models were identified and compared through a framework utilizing elements of business models. The identified business models are further grouped into three categories based on the organizational entity. The paper points out the diversity of business models in project business and their inclination to span organizational levels. The results demonstrate the importance of addressing the combination of business models across organizational boundaries.
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| 70. |
- Setijono, Djoko, et al.
(författare)
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Value modes effect and analysis (ValMEA): a PLS-based theory validation
- 2010
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Ingår i: International Journal of Productivity and Quality Management. - Geneva, Switzerland : InderScience Publishers. - 1746-6474 .- 1746-6482. ; 5:2, s. 213-230
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Tidskriftsartikel (refereegranskat)abstract
- Value modes effect and analysis (ValMEA) suggests that the concept of customer value can be categorised according to its existence in three different contexts (i.e. production/supply, buying/purchasing, and use) and these three 'modes' of value are interrelated. Based on the collected customer survey data in the house-building construction, two structural models of ValMEA are tested using partial least squares (PLS). The findings from this study confirm previous theory propositions by various researchers. Firstly, these modes of value construct a chain (serial) interconnection, meaning that value in the production/supply context influences the value in the purchasing (buying) context, and the value in the buying context influences the value in use. Individually, value in the production/supply context and purchase value has significant effect on the value in use. Secondly, value in the buying context is a function of core value and added value. Thirdly, value in the buying context can only partially explain the richness of value in use.
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