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Cassinger, Cecilia, et al.
(författare)
The Nordic wave in place branding : A manifesto
2019
Ingår i: The Nordic wave in place branding : poetics, practices, politics - poetics, practices, politics. - 978 1 78897 431 8 ; , s. 236-236
Bokkapitel (refereegranskat)
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Sjöberg, Jens, Doktorand, 1988-, et al.
(författare)
Communicating a sense of safety : the public experience of Swedish Police Instagram communication
2023
Ingår i: Journal of Communication Management. - : Emerald Group Publishing Limited. - 1363-254X .- 1478-0852.
Tidskriftsartikel (refereegranskat) abstract
Purpose – The research aim of this article is to generate novel insights into how public sector organizations (PSOs) strategically communicate with the public about critical issues on social media. To this end, the study explores the public’s experiences of the Swedish Police’s sense of safety communication on Instagram in the third largest city in Sweden, where the lack of a sense of public safety is a main societal challenge.Design/methodology/approach – The research was designed as a case study employing photo-elicitation interviews as a method to collect the empirical material. A phenomenography approach was used to analyze public experiences of the Swedish Police’s Instagram communication in Malmö, Sweden.Findings – Findings show that the police’s strategic communication of safety on Instagram is experienced along the dimensions of a sense of protection, a sense of proximity and a sense of ambiguity. Taken together, these dimensions broaden and develop the knowledge of what communicating a sense of safety in the public sphere entails.Originality/value – This study adds to previous research on strategic communication in public sector organizations by demonstrating what strategic communication accomplishes at the receiving end outside of the organization.
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Gender Dynamics in Public Diplomacy and Nation Branding
2022
Ingår i: Place Branding and Public Diplomacy. - 1751-8040. ; 18:4
Annan publikation (refereegranskat) abstract
Inspired by feminist thought, this special issue aims to disturb conventional ways of thinking about public diplomacy and nation branding as “soft power” tools of the state. A feminist rethinking of the soft/hard power metaphor reveals its implicit masculinist logic and invites a critical exploration of the gendering of geopolitical contestations. This issue takes one step in addressing this gap and aims to inspire further inquiry into the gender dynamics of geopolitical influence.
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Cassinger, Cecilia, et al.
(författare)
20 Years of Nordic Place Branding Research : A Review and Future Research Agenda
2021
Ingår i: Scandinavian Journal of Hospitality and Tourism. - : Informa UK Limited. - 1502-2250 .- 1502-2269. ; 21:1, s. 70-77
Tidskriftsartikel (refereegranskat) abstract
In the past 20 years, the Nordic region has fostered a distinct place branding scholarship and practice. This paper briefly revisits hallmark contributions that founded and shaped Nordic place branding and argues that by today, the Nordic approach earned widespread international acknowledgement. The Nordic region offers more than a regional context of place branding; its cultural and geo-political idiosyncrasies greatly affect the axiological position of place branding research. By positioning Nordic place branding research on the global scene, the paper outlines the contours of a hybrid scholarly approach (the Nordic wave), which bridges across managerial and critical schools of branding and promotes a more extroverted knowledge collaboration with branding practitioners. The paper concludes with discussing the potential the NordicWave for future place branding endeavours.
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Cassinger, Cecilia
(författare)
Branding and the self : Manifestations of violence in narrative encounters
2018
Konferensbidrag (refereegranskat) abstract
Self-branding is a central practice in the freelance labour market of the digital knowledge economy. Previous research suggests that self-branding is a form of affective and immaterial labour distinct to advanced capitalism (Arvidsson, 2006; Hearn, 2008). Social media offers a platform for celebrity experts to foster a distinct self-image, which can feed into their lifestyle brands (Gandini, 2016). Thus far, however, relatively little is known about branding as a cultural expression of an advanced capitalist logic and its consequences for the self. This paper adopts Benjamin’s (1980) concept of violence to examine the relation between branding practices and self. The paper examines how idealised fantasies and myths of white privileged femininity help to sustain violence in contemporary self-branding practices through a reading of Joyce Carol Oates (2000) epic novel Blonde, which deals with the myth of Marilyn Monroe. It is argued that Oates literary fiction reveals and resonates with the sexual, racial and gender politics that underpins manifestations of violence in accounts of self-branding. Branding is constantly under the threat of the loss of differentiation and control, which - in the context of personal branding - ultimately leads to a loss of selfhood. Hence, branding here becomes a form of violence, because it involves a threat against the subject and a denial of the self’s autonomy. ReferencesArvidsson, A. (2006). Brands: Meaning and value in media culture. London: Routledge.Benjamin, J. (1980). The bonds of love: Rational violence and erotic domination. Feminist Studies, 6(1), 144-174.Gandini, A. (2016). Digital work: Self-branding and social capital in the freelance knowledge economy. Marketing theory, 16(1), 123-141.Hearn, A. (2008). Meat, Mask, Burden: Probing the contours of the branded self. Journal of Consumer Culture, 8(2), 197-217.Oates, J.C. (2000). Blonde: A novel. New York: Harper Collins.
