| 1. |
- Andersson, Helen, 1968-, et al.
(författare)
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The masculinization of domestic cooking : a historical study of Swedish cookbooks for men
- 2022
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Ingår i: Norma. - : Taylor & Francis. - 1890-2138 .- 1890-2146. ; 17:4, s. 252-269
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Tidskriftsartikel (refereegranskat)abstract
- This study analyzes how men's domestic cooking is represented and masculinized in cookbooks, written by men for men and published in 1975, 1992, and 2010, respectively. Departing from the concept of domestic masculinities, it uses the methods of Multimodal Critical Discourse Analysis. It asks: what kind of values and ideas connected to men, food, and the home are realized in texts and images? And how are these legitimized and naturalized? As the study's context is Sweden, a country known for its pursuit of gender equality, the study focuses on how men's domestic cooking has been represented in cookbooks published roughly 20 years apart. The analysis shows that, while the first two books are characterized by a 'real man' discourse and working-class masculinity, the 2010 book represents a masculinity in line with a 'new man image' closely linked to consumption and materiality. However, structurally, there are few differences. Values associated with traditional middle-class masculinities, traditional gender norms, and gendered division of domestic labor are reproduced. Men's cooking is recontextualized as a playful leisure activity. In all three books, cooking becomes another way for a man to appear successful - both in relation to other men and women, and in socioeconomic terms.
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| 3. |
- Breazu, Petre, 1978-, et al.
(författare)
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Romaphobia in Romanian press : The lifting of work restrictions for Romanian migrants in the European Union
- 2020
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Ingår i: Discourse & Communication. - : Sage Publications. - 1750-4813 .- 1750-4821. ; 15:2, s. 139-162
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Tidskriftsartikel (refereegranskat)abstract
- The lifting of work restrictions for Romanian and Bulgarian citizens in the EU, in January 2014, encountered much resistance both in European political discourse and the media, as these migrants became demonised and presented as social and economic threats. In this article, we show how the Romanian press dealt with such discriminatory discourses against the Romanian migrants. We conduct a thorough Multimodal Critical Discourse Analysis (MCDA) of news items published in Romanian press, prior to the lifting of work restrictions, and we argue that the Roma emerged as the perfect scapegoats that could explain the deviant and unruly behaviours ascribed by some western media to ‘Romanians’. We also show how racism toward the Roma, referred here as Romaphobia, invokes non-racial practices and instead builds on a reverse victimhood narrative. Such discourses relate in a broader sense to well-established discursive practices in Romanian context but also to the political climate across Europe which is marked by increased intolerance toward the Roma. It is the mixture of stereotypical discourses and populist rhetoric that makes racism towards the Roma appear naturalised and increasingly more difficult to challenge.
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| 4. |
- Chen, Ariel, 1987-, et al.
(författare)
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Connoting a neoliberal and entrepreneurial discourse of science through infographics and integrated design : the case of ‘functional’ healthy drinks
- 2022
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Ingår i: Critical Discourse Studies. - : Routledge. - 1740-5904 .- 1740-5912. ; 19:3, s. 290-308
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Tidskriftsartikel (refereegranskat)abstract
- Riding on the rising concern of public health and the growing neoliberal self-care agenda, the food market has witnessed a surge in ‘healthy’ food despite the criticism of this food does not help consumers eat more healthily. A growing interest in CriticalDiscourse Studies (CDS) is how food marketers colonise not only the food discourse but also the broader ideas and values such as health, politics, and environment. Contributing to this growing body of research, we look at one of the fastest-growing food trends, ‘functional drinks’, which claim to target physiological and psychological processes in the body, so that consumers can manage their health and performance. Company websites rely on forms of infographics to communicate how the products work. Adopting the notion of ‘integrated design’ from multimodal CDS, we show how these infographics, drawing on their affordancesare particularly useful in symbolising classifications and causalities which could not be accounted for in running texts. The paper argues that this is a way health and science converge with a neoliberal discourse of self-management and enterprise culture. Given the increased use of forms of integrated design incommunication, more critical discursive work is needed in this area.
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| 5. |
- Chen, Ariel, 1987-, et al.
(författare)
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The making of healthy and moral snacks : A multimodal critical discourse analysis of corporate storytelling
- 2019
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Ingår i: Discourse, Context & Media. - : Elsevier. - 2211-6958 .- 2211-6966. ; 32
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Tidskriftsartikel (refereegranskat)abstract
- This paper examines how snack brands represent themselves as producers of healthy food through corporatestories on their websites. The increased emphasis on health in ‘‘the new public health era” has createda market for products promoted as healthy or with some kind of wellbeing association. Riding onthis trend, many companies have emerged and positioned themselves as providing good food options.Employing the theory of social semiotics and using multimodal critical discourse analysis, we ask the following questions: How do these companies use corporate stories to make themselves appear as a better alternative than their competitors? How do they make their products appear healthy and attractive to consumers? And how can this kind of marketing help consumers choose healthier products? The analysis of 22 corporate stories of healthy snack companies shows that healthy eating is colonized by a moral discourse for marketing and branding purposes. Furthermore, the health qualities these companies claim to have are abstract, symbolic, and commercialized. We argue that these corporate stories provide no meaningful indication as to the healthiness of these products and can mislead consumers to consume less healthy food while having the intention to eat healthily.
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| 6. |
- Chen, Ariel, 1987-, et al.
(författare)
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The mythologization of protein : a Multimodal Critical Discourse Analysis of snacks packaging
- 2019
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Ingår i: Food, Culture, and Society. - : Routledge. - 1552-8014 .- 1751-7443. ; 22:4, s. 423-445
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Tidskriftsartikel (refereegranskat)abstract
- This paper examines how protein snacks are marketed as good food choices through their packaging and how these packages reproduce a discourse – what we see as a myth – of the benefits of high protein intake. Research shows that consumers believe high protein food has a positive impact on physical performance and body composition, although there is very little evidence of this. Protein foods and beverages are nevertheless one of the fastest growing sectors in the food market and we now see food companies exploit peoples beliefs by adding protein to food that was formerly seen as unhealthy. Adopting a Multimodal Critical Discourse Analysis (MCDA) we look in detail at the packaging of a group of snacks that are usually high in fat and sugar but now appear as good food options, particularly through accentuating the protein content. The analysis shows that the packages market these products as an outcome of scientific modern technology, but this is done in playful and comforting ways. This goes along with neoliberal ideas about wellness and demands of an active lifestyle. From these findings, we discuss the limitations of existing regulations as marketing shape and capitalize on discourses of health.
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| 9. |
- Eriksson, Göran, 1964-
(författare)
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Adversarial moments : a study of short-form interviews in the news
- 2011
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Ingår i: Journalism - Theory, Practice & Criticism. - London : Sage. - 1464-8849 .- 1741-3001. ; 12:1, s. 51-69
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Tidskriftsartikel (refereegranskat)abstract
- Through an analysis of news journalism in Sweden, the development of a more adversarial, critical or interpretive news journalism is discussed in this article. A frequent form of politicians’ appearances in the news is in short-form interviews in news stories. Such interviews are often reduced to single turns or answers. The aim of this study is to identify the more communicative techniques used, when politicians’ answers are cut and incorporated into news stories, and how these techniques are related to the roles set up for politicians and reporters. What potential relationships are set up between politicians, reporters and the viewers? Swedish television data from 1978, 1993 and 2003 have been analysed. The analysis shows that in the early period, news journalism appears as a mediator or interrogator. In the latter periods, news journalism appears in an adversarial role. It becomes more of an interpreter or a critical interrogator of politician’s actions.
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