1.
Bolin, Niklas, 1977-, et al.
(författare)
Second thoughts on digital first: Exploring the development of election campaigning among Swedish political parties, 2010–2022
2024
Ingår i: Nordicom Review. - : Walter de Gruyter GmbH. - 1403-1108 .- 2001-5119. ; 45:S1, s. 15-35
Tidskriftsartikel (refereegranskat) abstract
This article offers a longitudinal perspective on communications during election campaigns from a political-party perspective, where strategic considerations about digital media are compared across time. Our analysis is grounded on the concepts of hybridisation and data-driven campaigning, where digital technology tends to play a central role without replacing all traditional campaign features. Empirically, the study is based on a longitudinal analysis of four election campaigns in Sweden during 2010–2022. The analysis shows that Swedish political parties have gradually integrated digital campaign features in their structure and strategy. The process is not linear, but rather back and forth, as party perceptions of the importance of communication channels vary across time. The results imply a development where all parties, regardless of size and ideology, are increasingly making rational judgments of which combinations of old and new campaign methods and communication channels are most effective.
2.
Grusell, Marie, 1965, et al.
(författare)
Not so Intimate Instagram : Images of Swedish Political Party Leaders in the 2018 National Election Campaign
2023
Ingår i: Journal of Political Marketing. - : Informa UK Limited. - 1537-7857 .- 1537-7865. ; 22:2, s. 92-107
Tidskriftsartikel (refereegranskat) abstract
The visual components of political communication are closely related tothe ongoing personalization of politics. Not only do the media focus theirstories on candidates and leaders, but also the parties’own work with theelectoral campaigns and political propaganda have an increasing focus onthe individual candidates and leaders. This study focuses on how politicalparty leaders chose to use visual images in their self-presentation onInstagram during the 2018 general election in Sweden. This is donethrough a quantitative content analysis of party leaders’posts during thelast three weeks before Election Day.The results do not confirm an increasing level of personalization of politics.Party leaders were visually exposed in an innovative way, but still mainlywithin rather predictable campaign contexts. General social media standardshave been developed by political parties also on this platform. When applyingto these standards branding and long-term party strategy considerationsseem to be more important than possible short-term effects of exposing sur-prising personal and emotional characteristics of the party leader.
3.
Ots, Mart, 1973-, et al.
(författare)
Who Watches the Watchdog? Understanding Media Systems as Information Regimes
2024
Ingår i: Media and Communication. - : Cogitatio. - 2183-2439. ; 12
Tidskriftsartikel (refereegranskat) abstract
This article explores institutions that monitor news media performance. It opens up critical inquiry into how knowledge about media systems is shaped, shared, and bounded in society. Using Sweden as an illustrative and data-rich case, we first map the overall media monitoring structure in Sweden. Second, we examine the kind of knowledge and data about media that monitoring institutions produce, including their motives and the underlying values they support. Third, we extrapolate questions about implicit and explicit motives to participate in an “information regime.” Fourth, by means of media system theory, we discuss the international relevance of the Swedish case to understand media monitoring systems in other parts of the world.
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5.
Bolin, Niklas, 1977-, et al.
(författare)
Views from the other side : Party perceptions on news media in Swedish election campaigns 2010–2022
2024
Ingår i: Journalistica. - : Det Kgl. Bibliotek/Royal Danish Library. - 1901-6220 .- 1904-7967. ; 18:1, s. 1-23
Tidskriftsartikel (refereegranskat) abstract
The study explores the perspectives of political parties regarding news media coverage in election campaigns. By analyzing official post-election analyses produced by Swedish political parties from 2010 to 2022, the study offers a novel approach to the study of political party views of news media. The findings largely support the arguments proposed by mediatization literature, highlighting the significance of media in party communication. Parties display eagerness to attract positive media attention while expressing regret over inadequate or negative publicity. More surprisingly, there is a lack of references to media bias in the reports, suggesting that the hostile media effect is not a major concern among Swedish parties. Despite criticisms related to irrelevant reporting and perceived negative coverage, party perceptions towards the media remains predominantly neutral. The study contributes to the understanding of the complex relationship between political parties and news media in the context of election campaigns.
6.
Grusell, Marie, 1965-, et al.
(författare)
More Cold Case Than Hot Spot : A Study of Public Opinion on Political Advertising in Swedish Television
2010
Ingår i: Nordicom Review. - Göteborg : Nordicom. - 1403-1108 .- 2001-5119. ; 31:2, s. 95-111
Tidskriftsartikel (refereegranskat) abstract
How does the public perceive televised political advertising when it is introduced as a completely new element of campaign communications? The European Parliamentary Elections in 2009 may be characterized as the first campaign where such advertising appeared on a larger scale in Sweden, but the National Election Campaign in 2006 was the initial breakthrough for political advertising in television. Two major research questions are raised: First, how can public opinion on such political advertising be described? Second, how are these attitudes related to individual and societal factors? The results indicate that attitudes towards political advertising in Sweden are in line with attitudes towards advertising in general. However, ideological beliefs on the individual level seem to be almost irrelevant. Without being on the political agenda, the political TV-advertising issue is mainly considered from non-political perspectives.
7.
Grusell, Marie, 1965, et al.
(författare)
Setting the Trend or Changing the Game? : Professionalization and Digitalization of Election Campaigns in Sweden
2020
Ingår i: Journal of Political Marketing. - : Taylor & Francis. - 1537-7857 .- 1537-7865. ; 19:3, s. 258-278
Tidskriftsartikel (refereegranskat) abstract
Professionalization and digitalization are two distinctive features of election campaigns in the twenty-first century. Are existing campaign structures and strategies reinforced by the implementation of new technology, or does this technology radically change campaigning conditions? This article investigates this topic by analyzing the two most recent national election campaigns in Sweden in 2010 and 2014. The results indicate that both professionalization and digitalization tendencies are strong, but most clearly linked to each other among bigger, catch-all campaign parties, while smaller niche parties in a multiparty system tend to choose different campaign options with regard to structure and strategies.
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