41. |
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42. |
- Zawadzki, Michał
(författare)
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Krytyczny nurt marketingu [Critical marketing stream]
- 2015
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Ingår i: Zarządzanie reklamą. - Kraków : Wydawnictwo Uniwersytetu Jagiellońskiego. - 9788323338956 ; , s. 103-114
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Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
- The chapter presents the main features of the critical stream of marketing, which becomes very popular in the global discourse of management science. This approach is a part of a broader Critical Management Studies stream and is focused on critical analysis of the unethical aspects of marketing, which are present in the dominant theory and practice of management.
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43. |
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44. |
- Zawadzki, Michał
(författare)
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Modne, acz niebezpieczne bzdury: guru zarządzania z perspektywy krytycznej
- 2015
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Ingår i: Culture Management. - : Wydawnictwo Uniwersytetu Jagiellonskiego. - 1896-8201 .- 2084-3976. ; 16:3, s. 275-291
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Tidskriftsartikel (refereegranskat)abstract
- The objective of the article is a critical diagnosis of the hazards which may result from being deluded by universal prescriptions for success which are smuggled by management gurus. ‘Corporate culturism’ as an example of a management panacea and corporatization of higher education as a main power for guru’s industry were analysed in detail.
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45. |
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46. |
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47. |
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48. |
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49. |
- Zawadzki, Michał
(författare)
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Przeżycie - Przebudzenie - Przemiana: powieść jako medium kulturotwórcze [Experience - Awakening - Transformation: a novel as a culture-forming medium]
- 2009
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Ingår i: Kody kultury: interakcja, transformacja, synergia = The codes of culture: interaction, transformation, synergy. - Wrocław : Wydawnictwo Sutoris. - 9788361101154 ; , s. 58-67
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Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
- In this paper I am trying to show that the wisdom of a novel with an appropriate way of reading can constitute the power of making it possible to fight for the subjectivity. I believe, similarly to Milan Kundera, that a novel, is a laboratory of human existence. Demonstrating the “carnival of relativity” of values and norms (Kundera), a novel can contribute to an “existential awakening” of a human being’s (Hermann Hesse) which forms the “deconstruction of education” (Marcia Schuback) – the sine qua non of becoming the human. Only constant changes and re-awakenings lead an individual to the acquisition of the characteristics of subjectivity. It is possible thanks to the appropriate way of reading a novel, which can be described as an “explosive” contact with thenovel’snarration (Lech Witkowski).
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50. |
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