SwePub
Tyck till om SwePub Sök här!
Sök i SwePub databas

  Utökad sökning

Booleska operatorer måste skrivas med VERSALER

Träfflista för sökning "AMNE:(SOCIAL SCIENCES Business and economics) ;lar1:(hhs);pers:(Dahlén Micael)"

Sökning: AMNE:(SOCIAL SCIENCES Business and economics) > Handelshögskolan i Stockholm > Dahlén Micael

  • Resultat 1-10 av 66
Sortera/gruppera träfflistan
   
NumreringReferensOmslagsbildHitta
1.
  •  
2.
  • Dahlen, Micael, et al. (författare)
  • Individuals’ Assessments of Their Own Wellbeing, Subjective Welfare, and Good Life: Four Exploratory Studies
  • 2022
  • Ingår i: International Journal of Environmental Research and Public Health. - : MDPI. - 1660-4601 .- 1661-7827. ; 19:19
  • Tidskriftsartikel (övrigt vetenskapligt/konstnärligt)abstract
    • This paper reports on four exploratory online studies of how wellbeing and welfare are valued and perceived from a subjective, individual perspective. Study 1 (n= 707) compares individuals’ subjective ratings and correlations of the importance of the three wellbeing dimensions happiness, meaning in life, and a psychologically rich life, as well as their welfare. Study 2 (n= 679) factor-analyses the same four (five-item) wellbeing and subjective welfare constructs. Study 3 (n= 710) gauges how individuals’ global assessments of the three dimensions of wellbeing and of subjective welfare contribute to their assessments of living a good life, using stepwise regression analysis. Study 4 (n= 663) replicates the stepwise regression analysis with global measures of relative, rather than absolute, wellbeing and subjective welfare.
  •  
3.
  •  
4.
  •  
5.
  •  
6.
  •  
7.
  • Modig, Erik, et al. (författare)
  • Consumer-perceived signals of 'creative' versus 'efficient' advertising: Investigating the roles of expense and effort
  • 2014
  • Ingår i: International Journal of Advertising. - : World Advertising Research Center / Wiley. - 0265-0487 .- 0265-0487. ; 33:1, s. 137-154
  • Tidskriftsartikel (refereegranskat)abstract
    • The paper investigates the effects that consumer-perceived sender expense and effort might have on brand perceptions. More specifically, it extends the marketing signal literature to advertising by including both sender expense and effort, and by including both positive and negative effects. A quantitative analysis of 4,000 consumers’ perceptions of creativity award winning, effectiveness award winning and non-award winning advertisements finds that advertisements with higher-than-average perceived expense and effort have positive impacts on brand attitudes, brand interest and word-of-mouth (WOM), while advertisements with lower-than-average perceived expense have corresponding negative impacts.
  •  
8.
  • Rosengren, Sara, et al. (författare)
  • Brand-Slogan Matching in a Cluttered Environment
  • 2006
  • Ingår i: Journal of Marketing Communications. - : Informa UK Limited. - 1466-4445 .- 1352-7266. ; 12:4, s. 263-279
  • Tidskriftsartikel (övrigt vetenskapligt/konstnärligt)abstract
    • Slogans are generally considered to be useful in building brand equity. In today's cluttered environment, however, consumers often match slogans with brands other than the actual sponsoring brand. Still, research on slogans has mainly focused on slogan effects when the brand is given (for example, in controlled experiments). By using real slogans and brands, this study increases our understanding of how slogans work in the presence of several competing slogans and brands. It is found that mismatching of slogans and brands can be explained by the different memory processes used by consumers. The cued retrieval process generally leads to the correct brand being identified, whereas the constructive memory process is sensitive to memory distortions. However, constructive memory allows for a larger influence of the slogan on the brand than does cued retrieval. The study adds to research on slogans and on source identification. Suggestions on how to use slogans in a cluttered environment, such as creating annoying and irritating slogans or using variations of slogans, are given.
  •  
9.
  •  
10.
  •  
Skapa referenser, mejla, bekava och länka
  • Resultat 1-10 av 66

Kungliga biblioteket hanterar dina personuppgifter i enlighet med EU:s dataskyddsförordning (2018), GDPR. Läs mer om hur det funkar här.
Så här hanterar KB dina uppgifter vid användning av denna tjänst.

 
pil uppåt Stäng

Kopiera och spara länken för att återkomma till aktuell vy