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Träfflista för sökning "AMNE:(SOCIAL SCIENCES Business and economics) ;lar1:(hhs);pers:(Rosengren Sara)"

Sökning: AMNE:(SOCIAL SCIENCES Business and economics) > Handelshögskolan i Stockholm > Rosengren Sara

  • Resultat 1-10 av 87
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1.
  • Rosengren, Sara, et al. (författare)
  • How organizational identification among retail employees is affected by advertising
  • 2017
  • Ingår i: Journal of Retailing and Consumer Services. - : Elsevier BV. - 0969-6989 .- 1873-1384. ; 38, s. 204-209
  • Tidskriftsartikel (refereegranskat)abstract
    • This paper investigates whether the organizational identification among retailer employees can be influenced by advertising aimed at consumers. The results of an experimental study of employees at a large grocery retailer show a positive impact of advertising exposure on organizational identification. Employee perceptions of advertising effectiveness (and not their feelings of pride with regards to the advertising) are found to explain this effect. The results suggest that advertising can serve an important human resource role tool by helping retailers build organizational identification amongst its employees. Further managerial implications are discussed in the paper.
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  • Hernant, Mikael, et al. (författare)
  • Now what? : Evaluating the sales effects of introducing an online store
  • 2017
  • Ingår i: Journal of Retailing and Consumer Services. - : Elsevier. - 0969-6989 .- 1873-1384. ; 39, s. 305-313
  • Tidskriftsartikel (refereegranskat)abstract
    • This study creates a framework for evaluating the sales impact of adding an online channel to an existing network of physical stores. Using a unique database consisting of pooled customer data from a Swedish retailer's online and offline stores, it investigates the purchase behavior of customers before and after the introduction of an online channel. The data overcome a crucial obstacle present in previous studies in that they permit matching of individual-level customer data for both online and offline behavior. The results show significant and substantial effects of online channel introduction on customer acquisition as well as on cannibalization of physical stores.
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  • Lange, Fredrik, et al. (författare)
  • Cocreating higher education with business partners in times of crisis: Lessons learned from the BSc Retail Program.
  • 2020
  • Ingår i: Sweden through the crisis. - Stockholm : Stockholm School of Economics Institute for Research. - 9789186797386 ; , s. 523-529
  • Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
    • In this article, Fredrik Lange and Sara Rosengren describe two concrete practices for combining theory and practice, the Applied Retailed Track (ART) and the Antonia Ax:son Johnson Tutorial Program. Both programs have historically relied on face-to-face interaction. During COVID-19, this was replaced by an online format. In this article, the authors describe the challenges but also how new surprising findings will help to develop the BSc in Retail Management in the future.
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  • Rosengren, Sara, et al. (författare)
  • And then what happened? A longitudinal study of the long-term effects of adding an online channel to an offline hypermarket
  • 2020
  • Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
    • This study investigates the long-term effects of adding an online sales channel to an existing offline grocery retail offer. Based on previous literature, it is hypothesized that the addition of an online channel could have long-term positive effects thanks to tilted shopping behaviors, negative effects due to more planned shopping, or no effect because of cannibalization.Findings show that the offline channel still attracts the largest customer base, but the online channel is growing—to a large extent at the expense of existing offline customers. Using propensity score matching,we also test short-and long-term effects of becoming a multichannel household. Our results show that multichannel customers spend more (per visit and in weekly average), purchase larger volumes, and create higher margins both in the short-and long-term.
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