| 1. |
- Andersson, Per, et al.
(författare)
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Technical development and the formation of new business ventures, The case of new mobile payment and ticketing services
- 2011
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Ingår i: The IMP Journal. - : Emerald. - 2059-1403 .- 0809-7259. ; 5:1, s. 23-41
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Tidskriftsartikel (refereegranskat)abstract
- How do new business ventures emerge, and how is their emergence linked to technical development? What are the challenges of forming new business ventures when the business involves the connection of previously unconnected or loosely connected networks? This paper analyses the connections between technical development and the formation of new business ventures. A set of case studies is presented that show how existing market structures, business development and associated wireless, technologies and systems are affected by the emergence of new mobile payment and ticketing services. This paper presents result from an on-going research project on near field communication based services in Sweden. In late 2008 the project “Foundation For NFC/Sensor Network B2B2C Services” (FORCE) was initiated by TeliaSonera Mobile Network, KTH Center for Wireless System, and Center for Information and Communication Research at the Stockholm School of Economics.
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| 2. |
- Andersson, Per, et al.
(författare)
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The formation of new business ventures in networks : creating new intermediary roles and extracting value from the exploitation of technology
- 2010
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Konferensbidrag (refereegranskat)abstract
- This paper analyzes new business formation connected to the use of established mobile technologies and associated services. The purpose of the paper is to describe how a set of alternative business network situations can emerge when established wireless application technologies are exploited and new value is created and new business ventures are formed. A set of short cases describe how new business can be created based on established SMS applications and services. The paper discusses central aspects of the formation of new business ventures in networks. Here, focus is on opportunities to create value based on the exploitation of existing technology. The technology is used in a new way and is perceived by existing actors as an opportunity to exploit by creating a new intermediary performing a new role. In business practice, technology development is related to formation of new business ventures, they cannot be separated from each other.
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| 3. |
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| 4. |
- Markendahl, Jan, et al.
(författare)
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Can mobile eco-systems for technical innovations be standardized? : The case of mobile wallets and contactless communication
- 2011
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Konferensbidrag (refereegranskat)abstract
- This paper puts focus on the application of Near Field Communication technology (NFC) to mobile payments. Uncertainties about global policies open for a variety of local business policies. Taking into account different representations of actor interaction as described by different eco-systems by different policy forums the main research question to be discussed in the paper is: Can policies or standards describing actor roles and responsibilities for technical innovations like mobile payments remove obstacles for introduction of the innovation? Different types of industry forums are not only involved in strictly technical matters but also discuss and describe “visions” about how a new technique might be applied in business life. They suggest different “business architectures”, (not only a “technical architecture”), where roles of different type of actors and relations between actors are outlined based on ideas about so called “eco-systems”. Against this background the paper first discusses how NFC enabled mobile payments currently attracts a lot of attention and identifies four possible development paths “making it happen”. The paper discusses and compares how global policy networks describe the technical and business architectures for mobile payments. The paper uses a business practice analytical framework and an industrial network framework to identify major problems in connecting global and local policies. Some comments on further research finalize the paper.
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| 5. |
- Heinonen, Kristina, et al.
(författare)
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A Customer-dominant Logic of Service
- 2010
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Ingår i: Journal of Service Management. - : Emerald Group Publishing Limited. - 1757-5818 .- 1757-5826. ; 21:4, s. 531-548
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Tidskriftsartikel (refereegranskat)abstract
- Purpose – The paper seeks to introduce to a new perspective on the roles of customers and companies in creating value by outlining a customer-based approach to service. The customer's logic is examined in-depth as being the foundation of a customer-dominant (CD) marketing and business logic.Design/methodology/approach – The authors argue that both the goods- and service-dominant logic are provider-dominant. Contrasting the provider-dominant logic with CD logic, the paper examines the creation of service value from the perspectives of value-in-use, the customer's own context, and the customer's experience of service.Findings – Moving from a provider-dominant logic to a CD logic uncovered five major challenges to service marketers: company involvement, company control in co-creation, visibility of value creation, scope of customer experience, and character of customer experience.Research limitations/implications – The paper is exploratory. It presents and discusses a new perspective and suggests implications for research and practice.Practical implications – Awareness of the mechanisms of customer logic will provide businesses with new perspectives on the role of the company in their customers' lives. It is proposed that understanding the customer's logic should represent the starting-point for the company's marketing and business logic.Originality/value – The paper increases the understanding of how the customer's logic underpins the CD business logic. By exploring consequences of applying a CD logic, further directions for theoretical and empirical research are suggested.
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| 6. |
- Andersson, Per, et al.
(författare)
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Global policy networks’ involvement in service innovation. Turning the mobile phone into a wallet by applying NFC technology
- 2011
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Ingår i: The IMP Journal. - 2059-1403 .- 0809-7259. ; 5:3, s. 193-211
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Tidskriftsartikel (refereegranskat)abstract
- The mobile phone attracts an increasing number of service applications enabled by technical developments. On-going efforts aim to widen the scope of mobile payments and “turning the mobile phone into a wallet” with the help of Near Field Technology (NFC). A number of industries are involved in this development. To enable large scale commercial application of the new technology for mobile payments, several global industry associations, what we label Global Policy Networks (GPNs), are involved in standard setting, certification, visions and promotion of business applications, etc. The purpose of the paper is to analyze the role of GPNs in establishing global policies to enable business actors to develop and implement local policies applying the new technology for business purposes. The paper focuses on how some yet to be settled global policy issues affect local policies.
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| 7. |
- Markendahl, Jan, et al.
(författare)
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Analysis of Ecosystem for Mobile Ticketing & Payment services and Implications for NFC based Mobile services
- 2010
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Ingår i: 18th Biennial and Silver Anniversary Conference, Tokyo.
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Konferensbidrag (refereegranskat)abstract
- In this paper and two accompanying papers we will discuss the issues above with focus on the business network, often called the “mobile eco-system”, and the role of different types of middlemen or intermediaries. Empirically, since mobile payments enabled by NFC technology is not yet widely diffused and commercially available (inSwedenandNorthern Europe) we cannot study and analyze the envisaged eco-system with actors, roles and relations. However, there are a number of daily-life services that are enabled by the use of mobile phones. SMS based ticketing and payment is one such type of existing service that can be investigated in order to describe existing interactions between actors, and the formation of different forms of new business. By studying the existing services and markets some lessons can be learned how new business and value can be created, this is the topic of the first paper. In another paper with the title “Dissemination of New Communication Technology and the Creation of New Business Roles and Intermediaries: The case of contactless mobile payment services” we will discuss aspects of mobile eco-systems using NFC based services. The third paper in the special session is called “Trust Strategies in the Rollout of Near Field Communication Services”.
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| 8. |
- Smith, Mark, et al.
(författare)
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Analysis of roles and position of mobile network operators in mobile payment infrastructure
- 2010
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Konferensbidrag (refereegranskat)abstract
- A number of different mobile payment solutions have been presented the last decade. The phone subscription with its security mechanisms are used for user identification and payments. This is the case for SMS based payment and ticketing systems that are getting more and more popular. However, there are other ways to implement a Trusted Element (TE) , where a SIM card architecture is only one. It can be in the mobile phone, as a separate integrated circuit, as an optional customer deployed plug-in device (e.g., microSD) or be running as an application on a server existing entirely as software. In this paper we analyze what roles and responsibilities different actors have in different types of mobile payments solutions. The main focus is on the implications for the mobile operator business. It turns out that new types of intermediary actors in most cases play an important role. Sometimes mobile operators are not even involved. The emergence of new payment together with other non-SIM card based TE solutions opens up for many different market scenarios for mobile payment services.
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