51. |
- Ali, Tahir, et al.
(författare)
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Conceptual, operational and methodological considerations in studying the trust-performance relation : A critical review of empirical research in international strategic alliances
- 2011
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Ingår i: Firm-level internationalization, regionalism and globalization. - London : Palgrave Macmillan. - 9781349331185 - 9780230305106 ; , s. 315-344
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Bokkapitel (refereegranskat)abstract
- To successfully grow and compete on intra-regional, bi-regional and global level, firms need to adopt cooperative behaviour through strategic alliances. The international business literature has observed the growing importance of strategic alliances (Beamish and Killing, 1997a, 1997b, 1997c; Contractor and Lorange, 2002; Reuer, 2004). International strategic alliances (ISAs) refer to inter-firm cooperative arrangements, whether based on equity or contract, that entail frequent interaction between autonomous firms based in different countries, for achieving the strategic objectives of the partner firms (Contractor and Lorange, 2002; Das and Teng, 2000). There are many types of strategic alliances, including horizontal alliances between competitors, vertical alliances between buyers and suppliers, and diagonal alliances between firms in different industries (Nooteboom, 1999).
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52. |
- Allmér, Hans, 1958-
(författare)
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Mystery shopping
- 2011
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Ingår i: Principles of Marketing. - Harlow, England : Pearson Education Academic Publisher. - 9780273735960 ; , s. 350-351
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Bokkapitel (övrigt vetenskapligt/konstnärligt)
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53. |
- Allmér, Hans, 1958-
(författare)
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Phantom shoppers
- 2011
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Ingår i: Principles of Marketing. - Harlow, England : Pearson Education Academic Publisher. - 9780273735960 ; , s. 360-
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Bokkapitel (övrigt vetenskapligt/konstnärligt)
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54. |
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55. |
- Kalonaityte, Viktorija
(författare)
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Akademisk karriär och etnicitet
- 2011
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Ingår i: Att träda in i en profession. - Lund : Lund Institute of Economic Research. - 9789185113453
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Bokkapitel (övrigt vetenskapligt/konstnärligt)
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56. |
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57. |
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58. |
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59. |
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60. |
- Sasinovskaya, Olga, et al.
(författare)
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Customer involvement through online communities
- 2011
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Ingår i: Consumer Information Systems and Relationship Management. - : IGI Global. - 9781466640825 - 1466640820 ; , s. 92-109
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Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
- Development of new online collaborative technologies provides businesses with new opportunities to interact with customers and get them involved more actively in product or service development processes. Different types of online communities provide access to global customers: their ideas and opinions. This chapter presents a review of three types of online communities which might be valuable for businesses, namely marketing activities and new product development. Online communities can assist companies in benefitting from the “wisdom of crowds”, creating customer-oriented image, boosting product portfolio with new ideas and handling negative online publicity. While some types of communities are more effective for solving sharply defined tasks, others can help with creative views due to members’ ability to think “outside of the box”.
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