| 1. |
- DesAutels, Philip, et al.
(författare)
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Rising to the challenge : a model of contest performance
- 2011
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Ingår i: Journal of Financial Services Marketing. - : Springer Science and Business Media LLC. - 1363-0539 .- 1479-1846. ; 16:3-4, s. 263-274
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Tidskriftsartikel (refereegranskat)abstract
- Contests are a ubiquitous form of promotion widely adopted by financial services advertisers, yet, paradoxically, academic research on them is conspicuous in its absence. This work addresses this gap by developing a model of contest engagement and performance. Using motivation theory, factors that drive participant engagement are modeled, and engagement's effect on experience and marketing success of the contest specified. Measures of contest performance, in-contest engagement and post-contest enduring interest are included. From the model, propositions are developed. Overall, the model provides financial service marketers with a theory-based foundation for designing and operating successful contests.
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| 2. |
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| 3. |
- Saha, Parmita, et al.
(författare)
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Success of Government E-Service Delivery : Does Satisfaction Matter?
- 2010
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Ingår i: ELECTRONIC GOVERNMENT. - Berlin, Heidelberg : Springer Berlin Heidelberg. ; , s. 204-215, s. 204-215
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Konferensbidrag (refereegranskat)abstract
- For measuring e-government success a well-founded theory is important which can help governments to improve their services and identify how effectively public money is spent. We propose using citizen satisfaction as a measure of e-government success, as well as explore its relationships with e-government service quality. Three hypotheses have been formulated to test the model. For empirical estimation, the data used in this study was collected form Sweden. An online survey was conducted using systematic sampling among the municipalities in Sweden, 425 valid responses were received. The measures of each variables selected in this article were mainly adapted from related previous studies. Efficiency, privacy, responsiveness and web assistance were selected as e-service quality dimensions. Actual usages were measured by three items- Frequency of usage, Diversity of usages and Dependency. Confirmatory factor analyses were conducted to confirm the factor structures. The analysis shows that 43% of the variance among the factors of e-service quality, and usage is explained by citizen satisfaction. We found e-service quality has a relation with citizen satisfaction considering four dimensions of service quality. Efficiency, responsiveness and web assistance were found to be of more importance compared to privacy in determining e-service quality. Use was found to be positively and significantly related to citizen satisfaction. The results should contribute towards understanding of the key issues that influence citizens' needs and level of satisfaction with the tax services and help improve the service delivery process. Further research is suggested to explore other quality dimensions such as system and information quality.
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| 4. |
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| 5. |
- Styvén, Maria Ek, et al.
(författare)
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"IT's Complicated..." : Influence of perceived sacrifice and trust on eService adoption
- 2011
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Ingår i: Electronic Government. - Berlin : Springer Science+Business Media B.V.. - 9783642228780 ; , s. 112-121, s. 112-121
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Konferensbidrag (refereegranskat)abstract
- In order to increase usage of e-government services, there is a need for better understanding of factors driving citizens’ use of such services. This study addresses the following research problem: How do trust, perceived sacrifice, and optimism bias influence citizens’ intentions to use public e-services? A model of e-service adoption is proposed and tested on a random sample of Swedish citizens. The model confirms the influence of trust and optimism bias, and the results also suggest that perceived sacrifice in terms of time and effort can be a strong predictor of behavioral intentions.
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| 6. |
- van Heerden, Gené, et al.
(författare)
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Do b2b bloggers believe blogs? : PR insights on blogger skepticism
- 2010
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Ingår i: Asia Pacific Public Relations Journal. - 1440-4389 .- 1839-8227. ; 10, s. 123-132
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Tidskriftsartikel (refereegranskat)abstract
- Research and practice have given a lot of attention to blogs which illustrates that it is increasingly becoming an important PR tool. When blogs comment on the activities, products, services and technologies of organisations it becomes an important communications tool. Blogs can be used as credible professional communication but it can also be subject to the same type of skepticism that traditional mass media encounters. This article presents the responses of 333 international active bloggers in the business-to-business (B2B) environment. The responses to blogging ethics as well as their skepticism towards blogging are discussed. We adapted a skepticism scale initially used to measure skepticism towards advertising to reflect skepticism towards blogging. We then relate skepticism towards blogging with the blogger’s view on ethical issues. We also determine if skepticism varies among bloggers from different regions. The article concludes by identifying managerial implications and avenues for future research.
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| 7. |
- Steyn, Peter, et al.
(författare)
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The social media release as a public relations tool : intentions to use among B2B bloggers
- 2010
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Ingår i: Public Relations Review. - : Elsevier BV. - 0363-8111 .- 1873-4537. ; 36:1, s. 87-89
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Tidskriftsartikel (refereegranskat)abstract
- The Social Media Release (SMR) is emerging as a potentially powerful public relations tool in a world of social network media, particularly when targeted at influential bloggers. The research described here studies the factors that influence bloggers to use SMRs, using the Technology Acceptance Model as a theoretical framework, concentrating specifically on their perceptions of usefulness and ease of use.
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