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- Aagerup, Ulf, 1969-
(författare)
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The influence of real women in advertising on mass market fashion brand perception
- 2011
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Ingår i: Journal of Fashion Marketing and Management. - Bingley : Emerald Group Publishing Limited. - 1361-2026 .- 1758-7433. ; 15:4, s. 486-502
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Tidskriftsartikel (refereegranskat)abstract
- Purpose: The purpose of this paper is to investigate how the weight of ideal users affects the perception of mass market fashion brands. Design/methodology/approach: An experiment was carried out in which 640 university students replied to a web survey, rating the brand personality of jeans and shirts according to Aaker's Big Five construct. The garments were worn by thin, overweight, and obese models. Findings: The findings show that consumers' impressions of mass market fashion brands are significantly affected by the weight of ideal users. Slender models lead to the most positive brand perception followed by obese models. Overweight user imagery is for pure fashion brand building the least attractive kind. Research limitations/implications: A limitation of this study is the use of convenient student samples. Consequently, the generalization of the results beyond this convenience sample may be limited. It is further possible, even probable, that high fashion would suffer more from the negative imagery of overweight and obese users than mass market fashion. It would therefore be interesting to replicate this experiment using clothes of higher fashion grade and price. Practical implications: The demonstrated effects of user imagery support the industry practice of slim ideal female imagery. Social implications: The results inform the debate over skinny models vs real women in advertising. Originality/value: Previous research regarding the effectiveness of real women in advertising has been inconclusive. This paper demonstrates not only that model weight affects consumers' brand perception, but also how.
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| 2. |
- Aagerup, Ulf, 1969-
(författare)
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To sell or not to sell : Overweight users’ effect on fashion assortments
- 2010
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Ingår i: Journal of Brand Management. - Basingstoke : Palgrave Macmillan. - 1350-231X .- 1479-1803. ; 18:1, s. 66-78
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Tidskriftsartikel (refereegranskat)abstract
- Overweight people claim to be mistreated by the fashion industry. Fashion companies disagree. Despite the controversy, actual research has been scarce. This study compares the sizes of clothes that the four leading mass-marketing fashion retailers in Sweden offer to the body sizes of the population. Although branding theory would support the idea of rejecting fat consumers to improve user imagery for fashion brands, such practices were not evident. The main contribution of this article is that it provides the first quantified empirical evidence on the theory of typical user imagery. In the discussion, it is posited that, although mass-market fashion brands should be susceptible to negative user imagery related to overweight and obese users, the companies avoid such problems by making garments that are not directly attributable to a specific brand, thus mitigating the negative effect of overweight and obese user imagery. © 2010 Macmillan Publishers Ltd.
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| 3. |
- Abalo, Ernesto, 1982-
(författare)
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First hegemony, then democracy : on ideology and the media discourse on the coup against Hugo Chávez
- 2012
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Ingår i: Observatorio (OBS*). - : Obercom. - 1646-5954. ; 6:3, s. 105-128
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Tidskriftsartikel (refereegranskat)abstract
- This study examines the media discourse on the 2002 coup d’état against the government of Hugo Chávez in Venezuela, with the aim of exploring how ideology in media discourse helps construct democracy in a Latin American political context. Critical discourse analysis is used to examine written pieces from Dagens Nyheter (Sweden), El País (Uruguay), and the New York Times (US). The study finds that the discourse on the overthrow and the events preceding it constructs the coup as a potential victory for democracy and as the definitive end of Chávez. However, after the failure of the coup and the reinstallation of Chávez one can perceive discursive renegotiations, such as the publishing of non-fundamental criticism of the overthrow. The study argues that the media discourse on the coup displays a highly relativistic attitude towards democracy, which serves the interests of the elite classes in Venezuela and of US hegemony in global politics. The article also argues that the flexibility of the discourse at hand shows the need for a detailed analysis of how ideology is (re)formed in media discourse.
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| 4. |
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| 5. |
- Abelsson, Anna, et al.
(författare)
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The prehospital assessment of severe trauma patients’ by specialist ambulance nurse in Sweden-a phenomenographic study
- 2012
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Ingår i: Scandinavian Journal of Trauma, Resuscitation and Emergency Medicine. - : BioMed Central. - 1757-7241. ; 20, s. 67-
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Tidskriftsartikel (refereegranskat)abstract
- BackgroundA common feature of prehospital emergency care is the short and fragmentary patient encounters with increased demands for efficient and rapid treatment. Crucial decisions are often made and the premise is the specialist ambulance nurse’s ability to capture the situation instantaneously. The assessment is therefore a pre-requisite for decisions about appropriate actions. However, the low exposure to severe trauma cases in Sweden leads to vulnerability for the specialist ambulance nurse, which makes the assessment more difficult. Our objective was to describe specialist ambulance nurses’ perceptions of assessing patients exposed to severe trauma.MethodsThis study had a phenomenographic approach and was performed in 2011 as an interview study. 15 specialist ambulance nurses with a minimum of 2.5 years of experience from praxis were included. The analysis of data was performed using phenomenography according to Marton.ResultsThe perceptions of assessing patients exposed to severe trauma were divided into: To be prepared for emergency situations, Confidence in one’s own leadership and Developing professional knowledge.ConclusionsThis study reveals that the specialist ambulance nurse, on the scene of accident, finds the task of assessment of severe trauma patients difficult and complicated. In some cases, even exceeding what they feel competent to accomplish. The specialist ambulance nurses feel that no trauma scenarios are alike and that more practical skills, more training, exercise and feedback are needed.
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| 6. |
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| 7. |
- Abrahamsson, Agneta, 1951-, et al.
(författare)
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Sense of coherence of reindeer herders and other Samis in comparison to other Swedish citizens
- 2013
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Ingår i: International Journal of Circumpolar Health. - : Taylor & Francis. - 2242-3982 .- 2242-3982 .- 1239-9736. ; 72, s. 20633-
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Tidskriftsartikel (refereegranskat)abstract
- BACKGROUND: Samis are indigenous people in north Europe. In the territory called Sápmi (Lapland), reindeer herding is the traditional base for the Sami economy. The relation between living conditions and positive health of the Swedish Samis has been sparsely studied. As health is closely linked to sense of coherence (SOC), an understanding of the background factors to SOC may contribute knowledge that might be useful in promoting living conditions and health.METHODS: The study examines relations between the level of SOC and background factors from surveys in a Sami population (n=613) in comparison to a non-Sami population (n=525) in Sweden, and in comparison between 2 subsamples of Samis, that is, herders and non-herders.RESULTS: There are more similarities than differences between the Sami and non-Sami populations. However, dividing the Sami population, reindeer herders had significantly lower SOC, and in specific the subcomponent manageability, that is, less ability to use available resources to meet different demands in life, compared to non-herders.CONCLUSIONS: In addition to age and health, predictors of SOC are related to the life form of reindeer husbandry and the belonging to the herding community.
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| 8. |
- Abrahamsson, Agneta, et al.
(författare)
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Sense of coherence of reindeer herders and other Samis in comparison to other Swedish citizens
- 2013
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Ingår i: International Journal of Circumpolar Health. - : Informa UK Limited. - 1239-9736 .- 2242-3982. ; 72:1, s. Art. no. 20633-
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Tidskriftsartikel (refereegranskat)abstract
- Background. Samis are indigenous people in north Europe. In the territory called Sapmi (Lapland), reindeer herding is the traditional base for the Sami economy. The relation between living conditions and positive health of the Swedish Samis has been sparsely studied. As health is closely linked to sense of coherence (SOC), an understanding of the background factors to SOC may contribute knowledge that might be useful in promoting living conditions and health. Methods. The study examines relations between the level of SOC and background factors from surveys in a Sami population (n = 613) in comparison to a non-Sami population (n = 525) in Sweden, and in comparison between 2 subsamples of Samis, that is, herders and non-herders. Results. There are more similarities than differences between the Sami and non-Sami populations. However, dividing the Sami population, reindeer herders had significantly lower SOC, and in specific the subcomponent manageability, that is, less ability to use available resources to meet different demands in life, compared to non-herders. Conclusions. In addition to age and health, predictors of SOC are related to the life form of reindeer husbandry and the belonging to the herding community.
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| 9. |
- Acevedo Suárez, José A., et al.
(författare)
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Modelo de Referencia de Redes de Valor para un desarrollo sostenible [Reference Model of the Value Networks for a sustainable development]
- 2010
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Ingår i: Revista de Investigación Agraria y Ambiental. - : Universidad Nacional Abierta y a Distancia. - 2145-6453 .- 2145-6097. ; 1:2, s. 29-49
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Tidskriftsartikel (refereegranskat)abstract
- Case studies and modeling of logistics systems are the basis for the formulation of the content and structure of a reference model for the organization and management of Value Networks as a higher stage of integrated development of supply chains. The definition of a mathematical model for the balance of the Value Network can reveal the characteristics and principles of organization and management of Value Networks.The instrument obtained enables supply chains to assess their level of development and identify the characteristics that should be developed to reach the concept of Value Network, which is based on knowledge development and environmental integration as supports of the same and its competitive position in the global market.Proper integration into the model of environmental factors ensures that Value Networks are inserted into the objectives of promoting sustainable development. The current concept of logistics flow is extended to incorporate within it the exchange of energy, resources and impacts to the environment.The research methods used were based on a combination of study and experimentation of cases and the conceptual and mathematical modeling of systems.
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