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Träfflista för sökning "AMNE:(SOCIAL SCIENCES Business and economics) ;srt2:(2010-2011);lar1:(su)"

Sökning: AMNE:(SOCIAL SCIENCES Business and economics) > (2010-2011) > Stockholms universitet

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31.
  • Rusu, Lazar, et al. (författare)
  • The Strategic Role of Information Technology in a Multinational Company : A Case of an Organization with Subsidiaries in Egypt and Sweden
  • 2011
  • Ingår i: Cases on Business and Management in the MENA Region. - : IGI Global. - 9781609605841 ; , s. 135-155
  • Bokkapitel (refereegranskat)abstract
    • The purpose of this case study research is to study the strategic role that information technology ( IT) plays in two subsidiaries - located in Egypt and Sweden - of a multinational company with a federal organizational structure. Using a well-established evaluation framework and a widely accepted model, we examine two important aspects of the strategic role of IT: i) how IT supports business and organizational strategy; and ii) the maturity of business and IT strategy alignment. The case study discusses the importance of having a balanced relationship among business strategy, information strategy, organizational strategy, and the way in which business and IT managers should act to improve business-IT alignment, also referred to as strategic alignment. Based on the results of the comparative analysis of the two companies, the research presents concrete recommendations that IT decision-makers from the two subsidiaries of the multinational company should consider to improve IT performance.
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32.
  • Essen, Anna, et al. (författare)
  • Laggards as Innovators? : Old Users as Designers of New Services & Service Systems
  • 2011
  • Ingår i: International Journal of Design. - 1991-3761 .- 1994-036X. ; 5:3, s. 89-98
  • Tidskriftsartikel (refereegranskat)abstract
    • Involving users in the design process is increasingly discussed as the quickest and most reliable way to capture the needs of users and consumers. In parallel, the fastest growing population segment in Asia and the West is older people. This article asks whether their involvement in the design process could accelerate a growing service market and if so, how? It addresses a knowledge gap that constrains service provision for a growing market of older people and which underestimates older people's potential contribution in the early phases of the development of new services. The current role of older users is limited to that of test persons later in the design process or as objects of randomized samples that explore consumers' reactions to existing products. The present case study provides an empirical example of how old users can be involved in the early stages of service design. In doing this, the article questions the concept of old users as laggards. It suggests great potential to include such users - been arounds - as sources of innovation in the earlier phases of the design process if they have the right tools and opportunities to act. In identifying unsatisfied needs and potential market solutions, the inclusion of old users in user-driven projects can contribute to the generation of business ideas.
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33.
  • Söderberg, Marie, 1953-, et al. (författare)
  • Conclusion: Perspectives on Change
  • 2010
  • Ingår i: <em>Japan’s Politics and Economy</em>. - Abingdon, New York : Routledge. - 0415547520 - 0203861876
  • Bokkapitel (övrigt vetenskapligt/konstnärligt)
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37.
  • Söderman, Sten, et al. (författare)
  • Sponsoring the Beijing Olympic Games : patterns of sponsor advertising
  • 2010
  • Ingår i: Asia Pacific Journal of Marketing and Logistics. - : Emerald. - 1355-5855 .- 1758-4248. ; 22:1, s. 8-24
  • Tidskriftsartikel (refereegranskat)abstract
    • Purpose: The purpose of this paper is to identify and describe the key driving forces in international sponsorship during the years preceding the 2008 Olympic Games in Beijing.Design/methodology/approach: A "means-objectives model" is applied, thereby linking sponsorship to brand equity factors and to strategic aims. Co-branding, revenue streams and new customers are identified as means factors. The objective factors are presented in three dimensions: product, corporation and region. The analysis is based on 492 advertisements, articles and press releases collected from Chinese newspapers and Chinese official web pages covering the period 2001-2007.Findings: Analysis sees seven dominant means-objectives combinations in sponsorship leading to different pattern of sponsor advertising strategies depending on the lead time to the Olympic Games. First, sponsors mainly focus on co-branding marketing efforts. In the second stage, global Olympic sponsors link co-branding with corporation image, Chinese brands are focusing on product/corporation image and new customers. In the third stage global Olympic sponsors focus more on local markets and customers in advertising. Chinese brands tend to keep an activation strategy based on revenue and product. Only a few local sponsors place emphasis on leveraging their sponsorship investment toward creating an international image.Research limitations/implications: Data collection is limited to a period of altogether three months in 2006 and 2007, focusing on Chinese print media available in Beijing and Shanghai universities' libraries. Given the size of the Chinese media market the data therefore consist only of a random selection of advertisements. Further, the sample does not cover different marketing channels, like TV, radio etc., which might also be part of the sponsor's advertising strategy.Originality/value: In addition to providing further understanding of Olympic sponsor advertising behavior and sponsorship in an emerging market context, this paper provides insights into how the strategic aims related to sponsorship depended on the level of internationalization of the firm.
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38.
  • Boschini, Anne, et al. (författare)
  • Men among Men Don’t Take Norm Enforcement Seriously
  • 2011
  • Ingår i: The Journal of Socio-Economics. - : Elsevier BV. - 1053-5357 .- 1879-1239. ; 40, s. 523-529
  • Tidskriftsartikel (refereegranskat)abstract
    • While there is ample evidence of a society-wide cooperation norm, it is not as clear who upholds this norm. In the present paper, we investigate whether there are gender differences with respect to norm enforcement. We let 1403 subjects play games of punishment and reward, individually or in groups with varying gender composition. Broadly, the results indicate that there are no clear gender differences: men are about as inclined as women to punish norm-breakers. However, behavior is context-dependent: men acting among other men are less inclined to uphold a cooperation norm than are women, or men in gender-mixed groups.
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39.
  • Gerdes, Christer, 1970- (författare)
  • The Impact of Immigration on the Size of Government : Empirical Evidence from Danish Municipalities
  • 2011
  • Ingår i: Scandinavian Journal of Economics. - : Wiley. - 0347-0520 .- 1467-9442. ; 113:1, s. 74-92
  • Tidskriftsartikel (refereegranskat)abstract
    • Several studies have reported a negative relationship between ethnic heterogeneity and the size of the public sector. One problem with this literature is that ethnic composition is hardly exogenous, which obstructs attempts to reveal causal mechanisms. This paper explores the impact of changes in ethnic heterogeneity in Danish municipalities from 1995 through 2001, a period marked by an unprecedented influx of refugees. A state-sponsored placement policy restricted their choice of residence and required local governments to accept them as citizens. The analysis of the impact of this influx has not revealed any support for the claim of a decline in public sector size.
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40.
  • Lindbeck, Assar, et al. (författare)
  • A Continuous Theory of Income Insurance
  • 2010
  • Rapport (övrigt vetenskapligt/konstnärligt)abstract
    • In this paper we treat an individual’s health as a continuous variable, in contrast to the traditional literature on income insurance, where it is regularly treated as a binary variable. This is not a minor technical matter; in fact, a continuous treatment of an individual’s health sheds new light on the role and functioning of income insurance and makes it possible to capture a number of real-world phenomena that are not easily captured in binary models. In particular, moral hazard is not regarded as outright fraud, but as a gradual adjustment of the willingness to go to work when income insurance is available. Further, the model can easily encompass phenomena such as administrative rejection of claims and the role of social norms. It also gives a rich view of the desirability of insurance in the first place.
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