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- Höglund, Linda, 1972-, et al.
(author)
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And Now Lean : Discursive Practices and their Consequences in Two Organizations
- 2013
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Conference paper (other academic/artistic)abstract
- How people write and talk about lean, a management concept, has consequences for how we think andact towards lean as a phenomenon in research as well as in practice. It is therefore important to studyhow discourses are used to prioritize specific views and the possible consequences of such use. To thateffect we have studied the implementation of lean in one private and one public organization from adiscursive psychology approach. There is however no consensus about what lean is or about theconsequences its interpretation might bring. Studying the discursive practices that position lean in textand talk it is clear that multiple discourses are used as a flexible resource on different discursive levels(individual text and talk, local discourses of the organization and societal discourses) to make sense ofthe implementation of lean. In this way we contributing to research on lean in a context of managementand organizational research by showing how discourses are deployed in interaction by people in textand talk to perform specific functions such as justify, legitimize, claim and criticize.
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| 2. |
- Höglund, Linda, 1972-
(author)
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Discursive practices in strategic entrepeneurship : discourses and the use of repertoires in two firms
- 2013
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Doctoral thesis (other academic/artistic)abstract
- This is a thesis in marketing concerned with entrepreneurship in established firms and the discursive practices that take place within a perspective of strategic entrepreneurship. The study of discursive practices in this context assumes a concern with how different aspects of entrepreneurship are produced and consumed by people in text and talk. Strategic entrepreneurship can be seen as an organisational form of entrepreneurship. The latest contribution within strategic entrepreneurship tends to focus on opportunities and advantages in organisations as two processes that need to be considered and managed jointly.In this thesis, I have studied the discursive practices of how scholars position strategic entrepreneurship through an enhanced literature review and by means of a close analysis of assumptions made within strategic entrepreneurship, but also by studying two firms and their discursive practices of constructing opportunity and advantage positions. The results have then been analysed with reference to discourse theory and previous research within entrepreneurship based on European traditions that builds on the linguistic turn.By conducting an empirical study of two firms, I have studied discourses in use, and how they are produced by people. In so doing, two main findings emerge in the discussion of the empirical results: 1) Opportunity and advantage positions emerge in social interaction and are co-constructed. 2) Opportunity and advantage positions are constructed by the use of multiple discourses, on different levels of discourse and for different functions. The main purpose of the thesis is to enhance the understanding of entrepreneurship in established firms and the activities labelled as strategic entrepreneurship. In addressing the purpose, seven theoretical, methodological and empirical contributions to research emerge in areas of strategic entrepreneurship, entrepreneurship and the enterprising self.
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