| 31. |
- El-Mekawy, Mohamed, et al.
(författare)
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Extending BITA maturity model from organizational culture perspective
- 2011
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Ingår i: Proc. Annu. Hawaii Int. Conf. Syst. Sci.. - : IEEE Computer Society. - 9780769545257 ; , s. 5011-5022, s. 5011-5022
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Konferensbidrag (refereegranskat)abstract
- Business-IT alignment (BITA) has gained attention during the past few years. As a result, a number of theoretical models that can be applied as supportive tools for assessing different components of BITA have been developed. However, most of these efforts have been produced either in Anglo-Saxon Countries or rooted in the experiences gained from these countries. Consequently, they ignore the factor that is subjected to change due to difference in cultural contexts. Therefore, the purpose of this paper is to investigate the impact of organizational culture on achieving BITA and influences its maturity. The research method and process that was followed, namely an in-depth literature survey followed by an empirical study of 51 Swedish multinational organizations.
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| 32. |
- Wästfelt, Anders, et al.
(författare)
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Den regionala mosaiken
- 2011
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Ingår i: Sveriges nationalatlas. Jordbruk och skogsbruk i Sverige sedan år 1900: en kartografisk beskrivning. - Stockholm : Norstedts Förlag. - 9789187760594 ; , s. 206-221
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Bokkapitel (övrigt vetenskapligt/konstnärligt)
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| 33. |
- Grafström, Maria, 1978-, et al.
(författare)
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The Role of Infomediaries : CSR in the Business Press During 2000-2009
- 2011
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Ingår i: Journal of Business Ethics. - : Springer Science and Business Media LLC. - 0167-4544 .- 1573-0697. ; 103:2, s. 221-237
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Tidskriftsartikel (refereegranskat)abstract
- Given the important role that business media play in corporate life, scarce attention has been paid to the role of media in the construction and popularization of corporate social responsibility (CSR). In this article, we understand media as a key infomediary and examine how the business press has framed and presented CSR over the last 10 years. Based on a content analysis of how CSR is presented in two English-language business newspapers with an international readership, we develop a framework for understanding the role of business media setting the corporate CSR agenda. The results show that business media contribute to the construction of what CSR means in corporate practice by creating links between CSR and certain corporate activities, between CSR and arguments that strengthen the view of CSR as a business case, and between CSR and certain spokespersons. These links contribute to create a notion of what CSR stands for, what it means in practice, and why it is important that one should pay attention to.
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| 34. |
- Rusu, Lazar, et al.
(författare)
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The Strategic Role of Information Technology in a Multinational Company : A Case of an Organization with Subsidiaries in Egypt and Sweden
- 2011
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Ingår i: Cases on Business and Management in the MENA Region. - : IGI Global. - 9781609605841 ; , s. 135-155
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Bokkapitel (refereegranskat)abstract
- The purpose of this case study research is to study the strategic role that information technology ( IT) plays in two subsidiaries - located in Egypt and Sweden - of a multinational company with a federal organizational structure. Using a well-established evaluation framework and a widely accepted model, we examine two important aspects of the strategic role of IT: i) how IT supports business and organizational strategy; and ii) the maturity of business and IT strategy alignment. The case study discusses the importance of having a balanced relationship among business strategy, information strategy, organizational strategy, and the way in which business and IT managers should act to improve business-IT alignment, also referred to as strategic alignment. Based on the results of the comparative analysis of the two companies, the research presents concrete recommendations that IT decision-makers from the two subsidiaries of the multinational company should consider to improve IT performance.
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| 35. |
- Essen, Anna, et al.
(författare)
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Laggards as Innovators? : Old Users as Designers of New Services & Service Systems
- 2011
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Ingår i: International Journal of Design. - 1991-3761 .- 1994-036X. ; 5:3, s. 89-98
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Tidskriftsartikel (refereegranskat)abstract
- Involving users in the design process is increasingly discussed as the quickest and most reliable way to capture the needs of users and consumers. In parallel, the fastest growing population segment in Asia and the West is older people. This article asks whether their involvement in the design process could accelerate a growing service market and if so, how? It addresses a knowledge gap that constrains service provision for a growing market of older people and which underestimates older people's potential contribution in the early phases of the development of new services. The current role of older users is limited to that of test persons later in the design process or as objects of randomized samples that explore consumers' reactions to existing products. The present case study provides an empirical example of how old users can be involved in the early stages of service design. In doing this, the article questions the concept of old users as laggards. It suggests great potential to include such users - been arounds - as sources of innovation in the earlier phases of the design process if they have the right tools and opportunities to act. In identifying unsatisfied needs and potential market solutions, the inclusion of old users in user-driven projects can contribute to the generation of business ideas.
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| 36. |
- Söderberg, Marie, 1953-, et al.
(författare)
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Conclusion: Perspectives on Change
- 2010
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Ingår i: <em>Japan’s Politics and Economy</em>. - Abingdon, New York : Routledge. - 0415547520 - 0203861876
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Bokkapitel (övrigt vetenskapligt/konstnärligt)
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| 37. |
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| 38. |
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| 39. |
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| 40. |
- Söderman, Sten, et al.
(författare)
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Sponsoring the Beijing Olympic Games : patterns of sponsor advertising
- 2010
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Ingår i: Asia Pacific Journal of Marketing and Logistics. - : Emerald. - 1355-5855 .- 1758-4248. ; 22:1, s. 8-24
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Tidskriftsartikel (refereegranskat)abstract
- Purpose: The purpose of this paper is to identify and describe the key driving forces in international sponsorship during the years preceding the 2008 Olympic Games in Beijing.Design/methodology/approach: A "means-objectives model" is applied, thereby linking sponsorship to brand equity factors and to strategic aims. Co-branding, revenue streams and new customers are identified as means factors. The objective factors are presented in three dimensions: product, corporation and region. The analysis is based on 492 advertisements, articles and press releases collected from Chinese newspapers and Chinese official web pages covering the period 2001-2007.Findings: Analysis sees seven dominant means-objectives combinations in sponsorship leading to different pattern of sponsor advertising strategies depending on the lead time to the Olympic Games. First, sponsors mainly focus on co-branding marketing efforts. In the second stage, global Olympic sponsors link co-branding with corporation image, Chinese brands are focusing on product/corporation image and new customers. In the third stage global Olympic sponsors focus more on local markets and customers in advertising. Chinese brands tend to keep an activation strategy based on revenue and product. Only a few local sponsors place emphasis on leveraging their sponsorship investment toward creating an international image.Research limitations/implications: Data collection is limited to a period of altogether three months in 2006 and 2007, focusing on Chinese print media available in Beijing and Shanghai universities' libraries. Given the size of the Chinese media market the data therefore consist only of a random selection of advertisements. Further, the sample does not cover different marketing channels, like TV, radio etc., which might also be part of the sponsor's advertising strategy.Originality/value: In addition to providing further understanding of Olympic sponsor advertising behavior and sponsorship in an emerging market context, this paper provides insights into how the strategic aims related to sponsorship depended on the level of internationalization of the firm.
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