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Sökning: LAR1:gu > Konferensbidrag

  • Resultat 1-10 av 22193
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1.
  • Aagerup, Ulf, 1969, et al. (författare)
  • Self-enhancing green consumer behavior
  • 2015
  • Ingår i: The 10th annual Global Brand Conference, Turku, Finland, April 27-29.
  • Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
    • In the last few decades, the topic of environmental sustainability has received much attention within the marketing literature (Powell, 2011, Leonidou et al., 2013). As our world faces many environmental challenges, both large and small, the thought that part of the solution to these problems is in the consumption based arena has become more popular. To steer toward a more environmentally sustainable consumption is thus seen as desirable for many actors in society. However, while the concepts of green, sustainable, or environmental marketing have existed for several decades, the actual results of these initiatives are discouraging from both research and sustainability perspectives (Crane, 2000). There is a vast " attitude - behavior gap" (Moraes et al., 2 012, Carrington et al., 2010, Carrington et al., 2014) which means that although consumers profess to be positively disposed towards organic products, they do not act accordingly. Traditionally, research in this field has focused on how products’ functiona l benefits and consumers’ values and norms affect green consumer behavior (Salazar et al., 2013) . There is however an emerging understanding that consumers may seek more than functional value from their environmentally friendly brands, value like e.g. stat us (Griskevicius et al., 2010) and identity (Sexton and Sexton, 2011). Thus, for green products to be successful it may not be sufficient to only to be good; they must also make their user seem good. While building on the symbolic/expressive meaning of consumption is a commonly accepted idea within brand building (e.g. Park et al., 1986, Aaker, 1997, Fang et al., 2012) , it has received limited attention within the green consumer behavior domain. We propose that from the symbolic consumption perspective, environmentally friendly products that are consumed conspicuously should represent greater value than those that are consumed inconspicuously. Against this background, the purpose of this paper is to investigate if consumers choose environmentally friendly options to a greater extent if the consumption setting is public rather than private consumption situations.
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  • Aasa, Anna, et al. (författare)
  • Collecting dialect data and making use of them an interim report from Swedia 2000
  • 2000
  • Ingår i: Proceedings FONETIK 2000. ; , s. 17-20
  • Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
    • This paper consists of two, somewhat disparate parts. In the first part, some experiences of two years of fieldwork are summarized, concentrating, as the subtitle suggests, on the very heart of phonetic fieldwork: the encounters and interviews with the informants. As a result of the fieldwork, the project now has access to recordings from approximately 1300 speakers of more than 100 dialects of Swedish. We are currently initiating research on various aspects of the sound patterns of these dialects. The second part of the paper is meant to give an overview of some of our research plans for the near future.
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  • Abbas, Abdul-Karim, 1959 (författare)
  • Evidence based medicine: a critical inquiry. Seminar Lecture
  • 2010
  • Ingår i: The 5th Annual Meeting of International Iraqi Medical Association, April 1-3, 2010, Sharjah, UAE.
  • Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
    • Evidence-based medicine and practice (EBM/EBP) have since their inception in the early 1990s had widespread impact on the teaching and practice of medicine and health care. While the western societies are becoming more postmodernist, the medical system remains increasingly modernist in its outlook, this may make it increasingly irrelevant to the needs of a changing society. However, criticism is essentially a changing process of our realities. Hence, the prominence given to EBM can not be seen as a solely attempt to reassert modernism within the field, but as an improved paradigm reviewing itself in lights of challenges it faces. Relevant to my topic here is that the debate, which took sometimes, unfortunately, metaphorical and aggressive directions, has contributing effect on both the EBM and its critics moderating both methodologies and epistemes especially the introducing of other kinds of researches, than randomized controlled trails (RCT), systematic reviews or meta-analysis of RCTs, like user-led research and qualitative researches which focus on personal experience of both the patient and clinician. In the developing countries there are many challenges, whether technical, social or epistemological, facing practicing and using them. Although few Arab countries have recently developed either centers or associations for EBM, Iraq still lacks such kind of practice. Presenting an outlook of EMB from within the current intellectual debate and examining the environment and essential aspects of this debate between the EMB and its postmodernist critics might be helpful in not a merely dogmatic promotion of its practice nor a blind call for adopting and applying its guidelines and techniques but in enforcing the discussion and dialogue between the current disputable paradigms in the one hand and improve the possibilities and resources to use it as the “best” paradigm in medical practices and education. A conclusion has drawn on here that EBM paradigm does not only improve the decision-making in health services and provides a serious attempt to invent a new language that might reunite the Babel of doctors and patients, managers and consumers, but also it understands medical care in both the closed and open systems. Epistemological, methodological, ethical and social questions about the patient/subject are addressed here aiming to encourage the health and educational authorities in Iraq to take this paradigm seriously and introduce it in their future programs.
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