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Träfflista för sökning "AMNE:(SOCIAL SCIENCES Business and economics) srt2:(2010-2011)"

Sökning: AMNE:(SOCIAL SCIENCES Business and economics) > (2010-2011)

  • Resultat 5501-5510 av 6863
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5501.
  • Haglund, Lars, 1949- (författare)
  • Market and Service Orientation of Public Transportation : Swedish-Indonesian Cooperation Transportation Research and Education 2000 to 2010
  • 2011
  • Rapport (övrigt vetenskapligt/konstnärligt)abstract
    • This is anaccount of a program of research cooperation within the field of publictransportation. The University of Gajah Mada in Yogyakarta, Indonesian andKarlstad University in Sweden has worked together in this program. The reformedand re-organized systems of public transportation in Sweden and Indonesia havebeen the topics of exchange. The program started around 2000 and has developedover some 10 years. The Service and Market Oriented Research Group (SAMOT) at Karlstad University conducts multidisciplinary and internationally recognized research via active collaboration with trade and industry, public sector players, and universities. In doing so, SAMOT will contribute to the long-term sustainable development of passenger transportation services.
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5502.
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5503.
  • Hallin, Anette, et al. (författare)
  • First International Research Forum on Guided Tours - Proceedings
  • 2010
  • Rapport (övrigt vetenskapligt/konstnärligt)abstract
    • Since the empirical phenomenon of Guided tours involves several aspects, such as tourism, sustainable spatial planning, cultural heritage, the mediation of place through technologies, place marketing ... merand management, Guided tours is a topic well suited for interdisciplinary studies. With this in mind, the first International Research Forum on Guided Tours was hosted by Halmstad University, Sweden on April 23-25th 2009.
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5504.
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5505.
  • Halvorson, Wade, et al. (författare)
  • Cashing in on the green dots : marketing Ireland in Second Life
  • 2010
  • Konferensbidrag (refereegranskat)abstract
    • Winner of the Pearson Education Prize for the Best Case Study, for Halvorson, W., Bal, A.S., Pitt, L.F., and Parent, M. (2010) Cashing in on the Green Dots: Marketing Ireland in Second Life, Academy of Marketing Conference, Coventry University, UK. July 2010
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5506.
  • Halvorson, Wade, et al. (författare)
  • Teaching Cases in a Virtual Environment : When the Traditional Case Classroom is Problematic
  • 2011
  • Ingår i: Decision Sciences Journal of Innovative Education. - : Wiley. - 1540-4595 .- 1540-4609. ; 9:3, s. 485-492
  • Tidskriftsartikel (refereegranskat)abstract
    • The rise in interactive digital media has catapulted faculty-student contact abilities from the traditional Web 1.0 model to a post-Web 2.0 world where students and faculty can have much more interaction in classroom exchanges. Since business cases have long been a pedagogy of choice among professors concerned with training the next generation of decision makers, the intent of this exploratory teaching execution was to gain insight into the case teaching experience in Second Life (SL). SL is a virtual world developed by Linden Lab that enables its users to interact with each other through avatars (virtual representations of the self). While online classrooms in SL are not new (a number of universities throughout the world have set up virtual campuses), business education scholarship is lacking as related to the use of virtual worlds for educational purposes. The aim of the execution was not to suggest that SL case teaching should displace the traditional case classroom interactions. Rather, the exercise found that a case-based class can be held and attended independent of time, distance, and location should the need arise. Case teaching in SL offers an availability alternative or supplement to the traditional case teaching and learning approach.
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5507.
  • Halvorson, Wade (författare)
  • Third Places Take First Place in Second Life : Developing a Scale to Measure the ‘Stickiness’ of Virtual World Sites.
  • 2010
  • Ingår i: Journal of Virtual Worlds Research. - : Virtual Worlds Institute, Inc.. - 1941-8477. ; 3:3, s. 3-24
  • Tidskriftsartikel (refereegranskat)abstract
    • businesses operating in online virtual world environments. The study drawsmotivation from increasing anecdotal evidence reporting on high profile corporatebrands withdrawing from operations in Second Life - citing low visitor traffic astheir motivation. Early adopter corporations that established business operationsin Second Life did so anticipating benefits from the new technology akin to thequantum leap made when they embraced the World Wide Web. Whiledisappointingly low visitor numbers left many virtual world operations looking likedesolate ghost towns, there are businesses enjoying active repeat customers.Drawing on Oldenburg’s Theory of Third Place, this study seeks to quantify thereasons for high customer retention in successful virtual communities. To thiseffect, a questionnaire is developed and administered by a team of avatarresearchers who interviewed over 250 avatars in Second Life. Website stickinessmeasures are reviewed and applied to virtual world sites. Conclusions are drawnand future research directions proposed
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5508.
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5509.
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5510.
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