| 1. |
- Andersson, Per, et al.
(författare)
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The formation of new business ventures in networks : creating new intermediary roles and extracting value from the exploitation of technology
- 2010
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Konferensbidrag (refereegranskat)abstract
- This paper analyzes new business formation connected to the use of established mobile technologies and associated services. The purpose of the paper is to describe how a set of alternative business network situations can emerge when established wireless application technologies are exploited and new value is created and new business ventures are formed. A set of short cases describe how new business can be created based on established SMS applications and services. The paper discusses central aspects of the formation of new business ventures in networks. Here, focus is on opportunities to create value based on the exploitation of existing technology. The technology is used in a new way and is perceived by existing actors as an opportunity to exploit by creating a new intermediary performing a new role. In business practice, technology development is related to formation of new business ventures, they cannot be separated from each other.
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| 3. |
- Heinonen, Kristina, et al.
(författare)
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A Customer-dominant Logic of Service
- 2010
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Ingår i: Journal of Service Management. - : Emerald Group Publishing Limited. - 1757-5818 .- 1757-5826. ; 21:4, s. 531-548
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Tidskriftsartikel (refereegranskat)abstract
- Purpose – The paper seeks to introduce to a new perspective on the roles of customers and companies in creating value by outlining a customer-based approach to service. The customer's logic is examined in-depth as being the foundation of a customer-dominant (CD) marketing and business logic.Design/methodology/approach – The authors argue that both the goods- and service-dominant logic are provider-dominant. Contrasting the provider-dominant logic with CD logic, the paper examines the creation of service value from the perspectives of value-in-use, the customer's own context, and the customer's experience of service.Findings – Moving from a provider-dominant logic to a CD logic uncovered five major challenges to service marketers: company involvement, company control in co-creation, visibility of value creation, scope of customer experience, and character of customer experience.Research limitations/implications – The paper is exploratory. It presents and discusses a new perspective and suggests implications for research and practice.Practical implications – Awareness of the mechanisms of customer logic will provide businesses with new perspectives on the role of the company in their customers' lives. It is proposed that understanding the customer's logic should represent the starting-point for the company's marketing and business logic.Originality/value – The paper increases the understanding of how the customer's logic underpins the CD business logic. By exploring consequences of applying a CD logic, further directions for theoretical and empirical research are suggested.
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| 4. |
- Markendahl, Jan, et al.
(författare)
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Analysis of Ecosystem for Mobile Ticketing & Payment services and Implications for NFC based Mobile services
- 2010
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Ingår i: 18th Biennial and Silver Anniversary Conference, Tokyo.
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Konferensbidrag (refereegranskat)abstract
- In this paper and two accompanying papers we will discuss the issues above with focus on the business network, often called the “mobile eco-system”, and the role of different types of middlemen or intermediaries. Empirically, since mobile payments enabled by NFC technology is not yet widely diffused and commercially available (inSwedenandNorthern Europe) we cannot study and analyze the envisaged eco-system with actors, roles and relations. However, there are a number of daily-life services that are enabled by the use of mobile phones. SMS based ticketing and payment is one such type of existing service that can be investigated in order to describe existing interactions between actors, and the formation of different forms of new business. By studying the existing services and markets some lessons can be learned how new business and value can be created, this is the topic of the first paper. In another paper with the title “Dissemination of New Communication Technology and the Creation of New Business Roles and Intermediaries: The case of contactless mobile payment services” we will discuss aspects of mobile eco-systems using NFC based services. The third paper in the special session is called “Trust Strategies in the Rollout of Near Field Communication Services”.
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| 5. |
- Smith, Mark, et al.
(författare)
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Analysis of roles and position of mobile network operators in mobile payment infrastructure
- 2010
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Konferensbidrag (refereegranskat)abstract
- A number of different mobile payment solutions have been presented the last decade. The phone subscription with its security mechanisms are used for user identification and payments. This is the case for SMS based payment and ticketing systems that are getting more and more popular. However, there are other ways to implement a Trusted Element (TE) , where a SIM card architecture is only one. It can be in the mobile phone, as a separate integrated circuit, as an optional customer deployed plug-in device (e.g., microSD) or be running as an application on a server existing entirely as software. In this paper we analyze what roles and responsibilities different actors have in different types of mobile payments solutions. The main focus is on the implications for the mobile operator business. It turns out that new types of intermediary actors in most cases play an important role. Sometimes mobile operators are not even involved. The emergence of new payment together with other non-SIM card based TE solutions opens up for many different market scenarios for mobile payment services.
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| 6. |
- Mattsson, Lars-Gunnar, et al.
(författare)
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Temporality of resource adjustments in business networks during severe economic recession
- 2010
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Ingår i: Industrial Marketing Management. - : Elsevier. - 0019-8501. ; 39:6, s. 917-924
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Tidskriftsartikel (refereegranskat)abstract
- Business cycles are not a new phenomenon. Firms have in the past found ways to, more or less successfully, adjust their resources to such cyclical changes. However, the combination of a global crisis in financial markets and a severe down turn in demand on globally interdependent markets in the “real” economy is unprecedented which suggests that established business practices to handle cyclical variations are challenged. In this article we focus on temporal aspects of resource adjustments, taking into account also network interdependencies in contemporary markets. We develop a conceptual framework towards understanding how business actors construct temporality of resource adjustment activities. We relate temporal orientation of actors to temporal profiles of activities, seeing them as both influenced by actors' network orientation.
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