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Träfflista för sökning "AMNE:(SOCIAL SCIENCES Business and economics) ;srt2:(2010-2011);lar1:(su);conttype:(scientificother)"

Sökning: AMNE:(SOCIAL SCIENCES Business and economics) > (2010-2011) > Stockholms universitet > Övrigt vetenskapligt/konstnärligt

  • Resultat 1-10 av 256
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1.
  • Ljungbo, Kjell, 1962- (författare)
  • Language as a Leading Light to Business Cultural Insight : A Study on Expatriates' Intercultural Communication in Central and Eastern Europe
  • 2010
  • Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
    • Language competence is decisively important in international business and could increase efficacy, efficiency, sales and profits. Language is an underresearched area in business studies though language constitutes management and the managers building structures, processes, cultures and personalities being the most vital working tool to get things done and make them understandable. Since 1970 Swedish companies lose market shares globally and in Europe. In an era requiring better foreign language skills there is a declining trend among young Swedish business people and students in other languages than English. The aim of this study is to investigate and analyse the role of language in intercultural business communication between Swedish expatriates and locals in Serbia, The Czech Republic, Ukraine, Romania and Bulgaria and indirectly also Russia and Poland. To understand the business culture in these countries the author has learned the local language in these seven countries taking 3687 private language lessons. This improves the researcher’s understanding of the culture and its people giving directness and depth in communication, independence and receptivity. This ethnographically inspired hermeneutic study holds semi-structured interviews with expatriates. Better language skills among expatriates – particularly in the local language - could make them more self-dependent and win contracts and it strengthens closeness to customers, relationship and trust, strategic view and ability and also operational effectiveness and efficiency enabling their companies to gain market shares. Using Weber’s ideal types the cultural significance structures emerge featuring the cultures in these countries showing that expatriates have to strengthen the ability of the locals in the areas of trust, responsibility and initiative, independent thinking, holistic view, win-win thinking and reduce fear while the expatriates’ own abilities in these areas are strengthened if they speak the local language. Language strategies permitting the expatriate to be more communicatively and linguistically self-dependent are having a common company language, using multilingualism or having the expatriate speak or learn to speak the local language where the advantages, disadvantages and characteristics of these and other aspects of the role of language are given in ideal types.
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2.
  • Fredriksson, Magnus, et al. (författare)
  • Corporate Reputation and the News Media in Sweden
  • 2010
  • Ingår i: Corporate Reputation and the News Media. - London : Routledge. - 9780415871525 ; , s. 192-206
  • Bokkapitel (övrigt vetenskapligt/konstnärligt)
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3.
  • Lindh, Kristina, 1964- (författare)
  • Reciprocal Engagement : A grounded theory of an interactive process of actions to establish, maintain, and develop an enterprise
  • 2011
  • Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
    • Reciprocal engagement is a theory of a basic social process that addresses how an organization establishes, maintains, and develops its enterprise by focusing on strengthening its relationships with other actors. It rests on the rationale that one’s relationships are foremost dependent on how well one manages to engage others. If one’s own engagement is demonstrated to others, it stimulates them to respond with actions of engagement in return. When they do respond in such a manner, it expresses an appreciation of a relationship and a will to contribute to maintaining it. The process of reciprocal engagement consists of two categories of actions, i.e. convincing manifestation and caring embrace, each of which has three dimensions of actions. The dimensions of convincing manifestation are framing, meriting, and avowing and of caring embrace they are friending, enriching, and opportunizing. Together these actions imply that to influence others’ willingness to act engaged, an actor such as an organization needs to mediate trustworthy messages that demonstrate and assure them of its identity and intentions. It also needs to treat and include them in a way that they can relate to as having a meaning of personal and/or social value to them. As the theory can be seen as conceptualizing marketing related behaviors, its practical and theoretical contribution is that of a model of thinking that argues that marketing should be viewed as a relationship developing process of interactive communicative actions with rhetorical and creative features. The research that led to the discovery of the theory aimed its attention at an art museum and its interaction with various external actors in its surrounding environment. In order to discover the main pattern of behaviors that take place in interactions as a consequence of the museum’s main area of concerns, the classical grounded theory method was used. It is an empirical reflective method that has an inductive and conceptual approach to research.
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4.
  • Svensson, Jakob, et al. (författare)
  • Local Accountability Improves Health Services
  • 2010
  • Ingår i: Institutional Microeconomics of Development. - Mass. : MIT Press. - 9780262014069
  • Bokkapitel (övrigt vetenskapligt/konstnärligt)
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5.
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6.
  • Grafström, Maria, 1978-, et al. (författare)
  • Ansvar
  • 2010
  • Bok (övrigt vetenskapligt/konstnärligt)
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7.
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8.
  • Radón, Anita, 1980- (författare)
  • The Rise of Luxury Brands Online : A study of how a sense of luxury brand is created in an online environment
  • 2010
  • Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
    • Luxury brands have only recently tapped into the online market in an attempt to increase revenues and expand their businesses. This leap onto the online world has resulted in several new challenges, including the luxury brand paradox. The luxury brand paradox concerns the inherent difficulty for luxury brands to increase sales and expand their customer base while simultaneously maintaining an aura of mystery and exclusivity. The openness and accessibility of the Internet are believed to pose an extra challenging environment for luxury brands. This research explores how a sense of luxury brand is created in an online environment. Using methodology comprised of different online methods to comprehend what is taking place online, this study primarily concentrates on visual imagery and online communication. The online world of luxury brands is conceptualized into three distinct categories: brand websites, counterfeit websites and community websites. Using these three categories, the thesis demonstrates what role they each play in the creation of a sense of luxury brand. From this analysis, four themes emerge on the sense of a luxury brand (luxury history, authenticity, community and paradox). The concept of an online fair is used to illustrate the environment of luxury brands on the Internet. The online fair consists of a confluence of people involved in it as well as the various activities they perform. In addition, the fairground where the people participate and the activities that take place are described. In conclusion, this thesis proposes a move from the identity-image construct toward a view of handling and co-creation of sense of brand.
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9.
  • Söderberg, Marie, 1953-, et al. (författare)
  • Introduction: Dynamics of Change
  • 2010
  • Ingår i: Japan’s Politics and Economy. - Abingdon, New York : Routledge. - 0415547520 - 0203861876 ; , s. 1-19
  • Bokkapitel (övrigt vetenskapligt/konstnärligt)
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10.
  • Wästfelt, Anders, et al. (författare)
  • Den regionala mosaiken
  • 2011
  • Ingår i: Sveriges nationalatlas. Jordbruk och skogsbruk i Sverige sedan år 1900: en kartografisk beskrivning. - Stockholm : Norstedts Förlag. - 9789187760594 ; , s. 206-221
  • Bokkapitel (övrigt vetenskapligt/konstnärligt)
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